Award-winning Case Study For METRO Bulgaria By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “METRO Bulgaria”, or large enterprises, they have established a Facebook page for advertising and promotion. “METRO Bulgaria” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “METRO Bulgaria” through the method of adspy!

METRO Bulgaria Facebook ad Introduction by ad spy method

“METRO Bulgaria” introduction:МЕТРО България e верига магазини за търговия на едро, насочена към нуждите на професионалните клиенти.

“METRO Bulgaria” Facebook ads last run:2020-02-17 07:32:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “METRO Bulgaria” ads data to help “METRO Bulgaria” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “METRO Bulgaria”. In this report, we analyze in detail the best ad cases of “METRO Bulgaria”.

METRO Bulgaria Top3 Ads Case Study:

 1st2nd3rd
Advertisers METRO Bulgaria METRO Bulgaria METRO Bulgaria
Ad title METRO Bulgaria Играй за великденска вечеря до 500 лв. METRO Chef - за истинския шеф в кухнята
Ad text Пролетта е вече зад ъгъла, та посрещни я на чисто. Ела в МЕТРО от 28 февруари до 3 март и… действай! Започва новата игра на МЕТРО и Mastercard®! От 20 февруари до 12 април 2020 г. всяка покупка в М... Представяме ви METRO Chef - първокласни продукти, създадени от професионалисти за професионалисти...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Carousel Image Video
Categories other other other
Duration 3 days 9 days 34 days
Like 382 358 666

METRO Bulgaria Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “METRO Bulgaria” top 3 ads are: Carousel,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“METRO Bulgaria” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “METRO Bulgaria” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title METRO Bulgaria Играй за великденска вечеря до 500 лв. METRO Chef - за истинския шеф в кухнята
Ad text  Пролетта е вече зад ъгъла, та посрещни я на чисто. Ела в МЕТРО от 28 февруари до 3 март и… действай!  Започва новата игра на МЕТРО и Mastercard®! От 20 февруари до 12 април 2020 г. всяка покупка в М...  Представяме ви METRO Chef - първокласни продукти, създадени от професионалисти за професионалисти...
Ad type  other  other  other
Ad word count 100  312  131

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “METRO Bulgaria”, the text type used is other to obtain the best ad performance. “METRO Bulgaria” can use this copy style more. On the other hand, “METRO Bulgaria” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “METRO Bulgaria” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “METRO Bulgaria” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “METRO Bulgaria” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “METRO Bulgaria” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “METRO Bulgaria” top 3 ads schedules are: 3 days,9 days, and 34 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “METRO Bulgaria”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“METRO Bulgaria” should put ads in the best time period, so that ads get the most value in a limited time.

Related “METRO Bulgaria” ad case study report

If you want to check the best ad case study of other advertisers related to “METRO Bulgaria”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “METRO Bulgaria”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.