Award-winning Case Study For Metalbird Australia By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Metalbird Australia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Metalbird Australia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Metalbird Australia” through the method of adspy!

Metalbird Australia Facebook ad Introduction by ad spy method

“Metalbird Australia” introduction:Metalbirds are covert art. Metalbirds are Australian native, made from 3mm corten steel, easy to install – drill and hammer into a tree or timber post.

“Metalbird Australia” Facebook ads last run:2020-02-17 08:28:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Metalbird Australia” ads data to help “Metalbird Australia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Metalbird Australia”. In this report, we analyze in detail the best ad cases of “Metalbird Australia”.

Metalbird Australia Top3 Ads Case Study:

 1st2nd3rd
Advertisers Metalbird Australia Metalbird Australia Metalbird Australia
Ad title ART FOR YOUR GARDEN Timeline Photos Online Store
Ad text A taste of Australiana this Xmas Art made RIGHT HERE in our own back yard celebrating everything... 'Polly wants a Metalbird' All the birds in our range are iconic, including the feisty Sulphur-c... 'Polly wants a Metalbird' All the birds in our range are iconic, including the feisty Sulphur-c...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Video Image Image
Categories other Patio/Garden Patio/Garden
Duration 1 days 3 days 3 days
Like 428 32 0

Metalbird Australia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Metalbird Australia” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Metalbird Australia” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Metalbird Australia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ART FOR YOUR GARDEN Timeline Photos Online Store
Ad text  A taste of Australiana this Xmas Art made RIGHT HERE in our own back yard celebrating everything...  'Polly wants a Metalbird' All the birds in our range are iconic, including the feisty Sulphur-c...  'Polly wants a Metalbird' All the birds in our range are iconic, including the feisty Sulphur-c...
Ad type  other  other  other
Ad word count 147  164  404

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Metalbird Australia”, the text type used is other to obtain the best ad performance. “Metalbird Australia” can use this copy style more. On the other hand, “Metalbird Australia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Metalbird Australia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Metalbird Australia” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Metalbird Australia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Metalbird Australia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Metalbird Australia” top 3 ads schedules are: 1 days,3 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Metalbird Australia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Metalbird Australia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Metalbird Australia” ad case study report

If you want to check the best ad case study of other advertisers related to “Metalbird Australia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Metalbird Australia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.