Award-winning Case Study For Meru Cabs By Adspy - BigSpy

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Facebook is the world's largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it's individual users, small and medium enterprises like "Meru Cabs", or large enterprises, they have established a Facebook page for advertising and promotion. "Meru Cabs" chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on "Meru Cabs" through the method of adspy!You can check for more information on our website tiktok spy tool.

Meru Cabs Facebook ad Introduction by ad spy method

"Meru Cabs" introduction:We're India's favorite cab service. Download the app at http://is.gd/meruapp and travel smart.

"Meru Cabs" Facebook ads last run:2020-02-20 22:16:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.You can check for more information on dropship spy.

BigSpy tracks and analyzes "Meru Cabs" ads data to help "Meru Cabs" find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. Get more advertising tips: "Social Ad Scout vs BigSpy" "weight loss ads that work".

Now BigSpy generates an ad report for "Meru Cabs". In this report, we analyze in detail the best ad cases of "Meru Cabs".

Meru Cabs Top3 Ads Case Study:

 1st2nd3rd
Advertisers Meru Cabs Meru Cabs Meru Cabs
Ad title Timeline Photos Timeline Photos Meru Cabs: Local | Rental | Outstation
Ad text What are the 3 things you never leave your house without? Tell us #WhatsInYourBag and stand a ch... This Valentine’s Day we’re celebrating our love for travel! Tell us where you’d like to travel to... Travel anytime, anywhere with Meru. Your trusted ride for local, rental and outstation travel.
CTA type N/A N/A USE_APP
Ad format Image Image Image
Categories Product/Service Product/Service Product/Service
Duration 3 days 1 days 1 days
Like 45 72 0

Meru Cabs Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by "Meru Cabs" top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

"Meru Cabs" likes to use Image ads as material. In fact, Facebook's creatives determine the user's first sense. "Meru Cabs" perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry's latest ads and competitors' ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Timeline Photos Meru Cabs: Local | Rental | Outstation
Ad text  What are the 3 things you never leave your house without? Tell us #WhatsInYourBag and stand a ch...  This Valentine’s Day we’re celebrating our love for travel! Tell us where you’d like to travel to...  Travel anytime, anywhere with Meru. Your trusted ride for local, rental and outstation travel.
Ad type  other  other  other
Ad word count 266  395  94

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of "Meru Cabs", the text type used is other to obtain the best ad performance. "Meru Cabs" can use this copy style more. On the other hand, "Meru Cabs" mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user's psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, "Meru Cabs" can learn competitors how to write a good ad copy. If you are interested in cross-border e-commerce or advertising optimization, you can also check shopify stores.

3. Type of CTA case study:

The types of CTA used by "Meru Cabs" are:N/A,N/A,USE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help "Meru Cabs" gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the "Meru Cabs" test. If you are interested in cross-border e-commerce or advertising optimization, you can also check tiktok target audience.

4. Ad schedule case study:

When doing Facebook ad marketing, "Meru Cabs" top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the "Meru Cabs"'s top 1 ad duration is 3 days. Every advertisement has a life cycle.
"Meru Cabs" should put ads in the best time period, so that ads get the most value in a limited time. I think you might also be interested in these contents “automizely competitor“ ”AdTargeting“.

Related "Meru Cabs" ad case study report

If you want to check the best ad case study of other advertisers related to "Meru Cabs", you can click the name below to view the related report.

Finally, the above is the ad spy and case study for "Meru Cabs". The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.