Award-winning Case Study For Merge Town By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Merge Town”, or large enterprises, they have established a Facebook page for advertising and promotion. “Merge Town” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Merge Town” through the method of adspy!

Merge Town Facebook ad Introduction by ad spy method

“Merge Town” introduction:

“Merge Town” Facebook ads last run:2020-02-19 21:42:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Merge Town” ads data to help “Merge Town” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Merge Town”. In this report, we analyze in detail the best ad cases of “Merge Town”.

Merge Town Top3 Ads Case Study:

 1st2nd3rd
Advertisers Merge Town Merge Town Merge Town
Ad title Merge Town! Merge Town! Merge Town!
Ad text Simple and Fun! Simple and Fun! Simple and Fun!
CTA type PLAY_GAME PLAY_GAME PLAY_GAME
Ad format Video Video Video
Categories App Page App Page App Page
Duration 228 days 228 days 228 days
Like 379 8368 12

Merge Town Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Merge Town” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Merge Town” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Merge Town” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Merge Town! Merge Town! Merge Town!
Ad text  Simple and Fun!  Simple and Fun!  Simple and Fun!
Ad type  other  other  other
Ad word count 15  15  15

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Merge Town”, the text type used is other to obtain the best ad performance. “Merge Town” can use this copy style more. On the other hand, “Merge Town” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Merge Town” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Merge Town” are:PLAY_GAME,PLAY_GAME,PLAY_GAME.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “PLAY_GAME” help “Merge Town” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Merge Town” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Merge Town” top 3 ads schedules are: 228 days,228 days, and 228 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Merge Town”‘s top 1 ad duration is 228 days. Every advertisement has a life cycle.
“Merge Town” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Merge Town” ad case study report

If you want to check the best ad case study of other advertisers related to “Merge Town”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Merge Town”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.