Award-winning Case Study For Merengue Merengue By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Merengue Merengue”, or large enterprises, they have established a Facebook page for advertising and promotion. “Merengue Merengue” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Merengue Merengue” through the method of adspy!

Merengue Merengue Facebook ad Introduction by ad spy method

“Merengue Merengue” introduction:Merengue Merengue es una plataforma web para comprar y vender todo tipo de postres caseros y artesanales. Nos encuentras en CDMX y Querétaro ?

“Merengue Merengue” Facebook ads last run:2020-02-25 15:02:45

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Merengue Merengue” ads data to help “Merengue Merengue” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Merengue Merengue”. In this report, we analyze in detail the best ad cases of “Merengue Merengue”.

Merengue Merengue Top3 Ads Case Study:

Advertisers Merengue Merengue Merengue Merengue Merengue Merengue
Ad title ¡Se van a acabar! ¡Dale click! ¡El regalo más dulce este 14 de febrero! ¡El regalo más dulce este 14 de Febrero!
Ad text ¡Haz que su corazón lata de alegría y felicidad! Regálale un delicioso antojo Red Velvet con ENVÍ... ¿No sabes cómo demostrarle tu pasión o decirle que te gusta?¡Hazlo con todo el gran sabor del cho... ¡Dale un dulce sabor a tu regalo! Haz tu pedido con un click y ENVIO GRATIS! Hay suficiente choco...
Ad format Image Image Video
Categories App Page App Page App Page
Duration 1 days 1 days 1 days
Like 17 4 27

Merengue Merengue Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Merengue Merengue” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Merengue Merengue” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Merengue Merengue” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ¡Se van a acabar! ¡Dale click! ¡El regalo más dulce este 14 de febrero! ¡El regalo más dulce este 14 de Febrero!
Ad text  ¡Haz que su corazón lata de alegría y felicidad! Regálale un delicioso antojo Red Velvet con ENVÍ...  ¿No sabes cómo demostrarle tu pasión o decirle que te gusta?¡Hazlo con todo el gran sabor del cho...  ¡Dale un dulce sabor a tu regalo! Haz tu pedido con un click y ENVIO GRATIS! Hay suficiente choco...
Ad type  other  other  other
Ad word count 195  244  242

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Merengue Merengue”, the text type used is other to obtain the best ad performance. “Merengue Merengue” can use this copy style more. On the other hand, “Merengue Merengue” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Merengue Merengue” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Merengue Merengue” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Merengue Merengue” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Merengue Merengue” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Merengue Merengue” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Merengue Merengue”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Merengue Merengue” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Merengue Merengue” ad case study report

If you want to check the best ad case study of other advertisers related to “Merengue Merengue”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Merengue Merengue”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.