Award-winning Case Study For Merck Manual Consumer By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Merck Manual Consumer”, or large enterprises, they have established a Facebook page for advertising and promotion. “Merck Manual Consumer” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Merck Manual Consumer” through the method of adspy!

Merck Manual Consumer Facebook ad Introduction by ad spy method

“Merck Manual Consumer” introduction:This site is intended only for residents of the United States and its territories. Visit for the latest medical information.

“Merck Manual Consumer” Facebook ads last run:2020-02-03 19:11:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Merck Manual Consumer” ads data to help “Merck Manual Consumer” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Merck Manual Consumer”. In this report, we analyze in detail the best ad cases of “Merck Manual Consumer”.

Merck Manual Consumer Top3 Ads Case Study:

Advertisers Merck Manual Consumer Merck Manual Consumer Merck Manual Consumer
Ad title Beat Our Bot Carbs, Proteins, & Fats QUIZ: Hypokalemia
Ad text Competition time! Can you beat our handsome little bot? Test your medical knowledge with eight qu... There are 4 calories in a gram of carbohydrate or protein. How many are in a gram of fat? Learn t... In hypokalemia, the level of __ in blood is too low. Find the answer:
Ad format Video Image Image
Categories Website Website Website
Duration 1 days 1 days 1 days
Like 4 0 9

Merck Manual Consumer Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Merck Manual Consumer” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Merck Manual Consumer” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Merck Manual Consumer” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Beat Our Bot Carbs, Proteins, & Fats QUIZ: Hypokalemia
Ad text  Competition time! Can you beat our handsome little bot? Test your medical knowledge with eight qu...  There are 4 calories in a gram of carbohydrate or protein. How many are in a gram of fat? Learn t...  In hypokalemia, the level of __ in blood is too low. Find the answer:
Ad type  other  other  other
Ad word count 180  134  96

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Merck Manual Consumer”, the text type used is other to obtain the best ad performance. “Merck Manual Consumer” can use this copy style more. On the other hand, “Merck Manual Consumer” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Merck Manual Consumer” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Merck Manual Consumer” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Merck Manual Consumer” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Merck Manual Consumer” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Merck Manual Consumer” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Merck Manual Consumer”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Merck Manual Consumer” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Merck Manual Consumer” ad case study report

If you want to check the best ad case study of other advertisers related to “Merck Manual Consumer”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Merck Manual Consumer”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.