Award-winning Case Study For Mercedes-Benz Sverige By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mercedes-Benz Sverige”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mercedes-Benz Sverige” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mercedes-Benz Sverige” through the method of adspy!

Mercedes-Benz Sverige Facebook ad Introduction by ad spy method

“Mercedes-Benz Sverige” introduction:Mercedes-Benz Sverige AB är den officiella importören av Mercedes-Benz i Sverige. Företaget ingår i den globala bilkoncernen Daimler, som har huvudkontor i Stuttgart, Tyskland.

“Mercedes-Benz Sverige” Facebook ads last run:2020-02-07 02:11:13

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mercedes-Benz Sverige” ads data to help “Mercedes-Benz Sverige” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mercedes-Benz Sverige”. In this report, we analyze in detail the best ad cases of “Mercedes-Benz Sverige”.

Mercedes-Benz Sverige Top3 Ads Case Study:

Advertisers Mercedes-Benz Sverige Mercedes-Benz Sverige Mercedes-Benz Sverige
Ad title Mercedes-Benz Sverige Mercedes-Benz Sverige Mercedes-Benz Sverige
Ad text Provkör våra laddhybrider och EQC! Välkommen på Elektriska Stjärndagar 24 januari–2 februari. Provkör våra laddhybrider och EQC! Välkommen på Elektriska Stjärndagar 24 januari–2 februari. Provkör våra laddhybrider och EQC! Välkommen på Elektriska Stjärndagar 24 januari–2 februari.
CTA type N/A N/A N/A
Ad format Carousel Carousel Carousel
Categories other other other
Duration 18 days 20 days 19 days
Like 45 1007 134

Mercedes-Benz Sverige Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mercedes-Benz Sverige” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mercedes-Benz Sverige” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mercedes-Benz Sverige” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mercedes-Benz Sverige Mercedes-Benz Sverige Mercedes-Benz Sverige
Ad text  Provkör våra laddhybrider och EQC! Välkommen på Elektriska Stjärndagar 24 januari–2 februari.  Provkör våra laddhybrider och EQC! Välkommen på Elektriska Stjärndagar 24 januari–2 februari.  Provkör våra laddhybrider och EQC! Välkommen på Elektriska Stjärndagar 24 januari–2 februari.
Ad type  other  other  other
Ad word count 93  93  93

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mercedes-Benz Sverige”, the text type used is other to obtain the best ad performance. “Mercedes-Benz Sverige” can use this copy style more. On the other hand, “Mercedes-Benz Sverige” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mercedes-Benz Sverige” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mercedes-Benz Sverige” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Mercedes-Benz Sverige” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mercedes-Benz Sverige” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mercedes-Benz Sverige” top 3 ads schedules are: 18 days,20 days, and 19 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mercedes-Benz Sverige”‘s top 1 ad duration is 18 days. Every advertisement has a life cycle.
“Mercedes-Benz Sverige” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mercedes-Benz Sverige” ad case study report

If you want to check the best ad case study of other advertisers related to “Mercedes-Benz Sverige”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mercedes-Benz Sverige”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.