Award-winning Case Study For Mercedes-Benz South Africa By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mercedes-Benz South Africa”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mercedes-Benz South Africa” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mercedes-Benz South Africa” through the method of adspy!

Mercedes-Benz South Africa Facebook ad Introduction by ad spy method

“Mercedes-Benz South Africa” introduction:The official Facebook page for Mercedes-Benz South Africa. Home of luxury and passion.

“Mercedes-Benz South Africa” Facebook ads last run:2020-02-17 08:12:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mercedes-Benz South Africa” ads data to help “Mercedes-Benz South Africa” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mercedes-Benz South Africa”. In this report, we analyze in detail the best ad cases of “Mercedes-Benz South Africa”.

Mercedes-Benz South Africa Top3 Ads Case Study:

 1st2nd3rd
Advertisers Mercedes-Benz South Africa Mercedes-Benz South Africa Mercedes-Benz South Africa
Ad title There’s nothing like the best. There’s nothing like the best. There’s nothing like the best.
Ad text There’s nothing like driving the A-Class Sedan from R7 199 p/m* on Agility Finance. Exclusive to ... There’s nothing like driving the GLA from R6 899 p/m* on Agility Finance. Exclusive to Mercedes-B... There’s nothing like taking a new route in the GLA from only R6 899 p/m* on Agility Finance. Excl...
CTA type GET_QUOTE GET_QUOTE GET_QUOTE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 1481 1440 63

Mercedes-Benz South Africa Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mercedes-Benz South Africa” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mercedes-Benz South Africa” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mercedes-Benz South Africa” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title There’s nothing like the best. There’s nothing like the best. There’s nothing like the best.
Ad text  There’s nothing like driving the A-Class Sedan from R7 199 p/m* on Agility Finance. Exclusive to ...  There’s nothing like driving the GLA from R6 899 p/m* on Agility Finance. Exclusive to Mercedes-B...  There’s nothing like taking a new route in the GLA from only R6 899 p/m* on Agility Finance. Excl...
Ad type  other  other  other
Ad word count 148  138  157

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mercedes-Benz South Africa”, the text type used is other to obtain the best ad performance. “Mercedes-Benz South Africa” can use this copy style more. On the other hand, “Mercedes-Benz South Africa” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mercedes-Benz South Africa” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mercedes-Benz South Africa” are:GET_QUOTE,GET_QUOTE,GET_QUOTE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “GET_QUOTE” help “Mercedes-Benz South Africa” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mercedes-Benz South Africa” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mercedes-Benz South Africa” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mercedes-Benz South Africa”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mercedes-Benz South Africa” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mercedes-Benz South Africa” ad case study report

If you want to check the best ad case study of other advertisers related to “Mercedes-Benz South Africa”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mercedes-Benz South Africa”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.