Award-winning Case Study For Mensajeros Urbanos By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mensajeros Urbanos”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mensajeros Urbanos” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mensajeros Urbanos” through the method of adspy!

Mensajeros Urbanos Facebook ad Introduction by ad spy method

“Mensajeros Urbanos” introduction:Más que mensajeros, somos tus aliados. 1. Ingresa a la página web 2. Solicita tu servicio 3. Sigue en tiempo real tu envío. Pide tu servicio en Bogotá, Medellín, Cali, Barranquilla, Santa Marta y Cartagena. Descarga la app ??

“Mensajeros Urbanos” Facebook ads last run:2020-02-17 05:16:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mensajeros Urbanos” ads data to help “Mensajeros Urbanos” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mensajeros Urbanos”. In this report, we analyze in detail the best ad cases of “Mensajeros Urbanos”.

Mensajeros Urbanos Top3 Ads Case Study:

Advertisers Mensajeros Urbanos Mensajeros Urbanos Mensajeros Urbanos
Ad title Lo que necesitas Únete a la red Te hacemos la vida más fácil.
Ad text Lo que necesitas: -Celular Android. -Moto o bici. -Excelente actitud. ¿Qué esperas? Lo que necesitas: -Celular Android. -Moto o bici. -Excelente actitud. ¿Qué esperas? ¿Se te quedó algo importante? Nosotros te lo llevamos en menos tiempo de lo que te imaginas.
Ad format Image Image Image
Categories other other Company
Duration 1 days 1 days 2 days
Like 514 1953 3

Mensajeros Urbanos Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mensajeros Urbanos” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mensajeros Urbanos” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mensajeros Urbanos” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Lo que necesitas Únete a la red Te hacemos la vida más fácil.
Ad text  Lo que necesitas: -Celular Android. -Moto o bici. -Excelente actitud. ¿Qué esperas?  Lo que necesitas: -Celular Android. -Moto o bici. -Excelente actitud. ¿Qué esperas?  ¿Se te quedó algo importante? Nosotros te lo llevamos en menos tiempo de lo que te imaginas.
Ad type  other  other  other
Ad word count 85  85  92

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mensajeros Urbanos”, the text type used is other to obtain the best ad performance. “Mensajeros Urbanos” can use this copy style more. On the other hand, “Mensajeros Urbanos” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mensajeros Urbanos” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mensajeros Urbanos” are:LEARN_MORE,APPLY_NOW,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Mensajeros Urbanos” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mensajeros Urbanos” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mensajeros Urbanos” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mensajeros Urbanos”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mensajeros Urbanos” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mensajeros Urbanos” ad case study report

If you want to check the best ad case study of other advertisers related to “Mensajeros Urbanos”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mensajeros Urbanos”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.