Award-winning Case Study For Mensajero Turístico By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mensajero Turístico”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mensajero Turístico” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mensajero Turístico” through the method of adspy!

Mensajero Turístico Facebook ad Introduction by ad spy method

“Mensajero Turístico” introduction:Mensajero es el magazine de la industria turística. Un concepto multicomunicacional con información sin desperdicio para profesionales y viajeros. Sábados de 14 a 16 por Radio Con Vos 89.9 hacemos Ciudadanos Del Mundo

“Mensajero Turístico” Facebook ads last run:2020-02-20 20:58:46

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mensajero Turístico” ads data to help “Mensajero Turístico” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mensajero Turístico”. In this report, we analyze in detail the best ad cases of “Mensajero Turístico”.

Mensajero Turístico Top3 Ads Case Study:

 1st2nd3rd
Advertisers Mensajero Turístico Mensajero Turístico Mensajero Turístico
Ad title Mensajero Turístico (@mensajero_turistico) • Instagram photos and videos Mensajero Turístico (@mensajero_turistico) • Instagram photos and videos Timeline Photos
Ad text 21 ENERO 2019 con GRAN CARIBE ️Volando con Latam + traslados + 2 noches en La Habana en Hotel Dea... Volá con @aireuropa y pagá con Naranja en 12 sin interés!!! ¡Sentí #Cuba! ¿Todavía no visitaste este maravilloso destino? @AutenticaCubaa
CTA type VIEW_INSTAGRAM_PROFILE VIEW_INSTAGRAM_PROFILE N/A
Ad format Image Image Image
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 1 days 3 days 4 days
Like 0 0 2

Mensajero Turístico Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mensajero Turístico” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mensajero Turístico” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mensajero Turístico” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mensajero Turístico (@mensajero_turistico) • Instagram photos and videos Mensajero Turístico (@mensajero_turistico) • Instagram photos and videos Timeline Photos
Ad text  21 ENERO 2019 con GRAN CARIBE ️Volando con Latam + traslados + 2 noches en La Habana en Hotel Dea...  Volá con @aireuropa y pagá con Naranja en 12 sin interés!!!  ¡Sentí #Cuba! ¿Todavía no visitaste este maravilloso destino? @AutenticaCubaa
Ad type  other  other  other
Ad word count 390  59  77

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mensajero Turístico”, the text type used is other to obtain the best ad performance. “Mensajero Turístico” can use this copy style more. On the other hand, “Mensajero Turístico” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mensajero Turístico” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mensajero Turístico” are:VIEW_INSTAGRAM_PROFILE,VIEW_INSTAGRAM_PROFILE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “VIEW_INSTAGRAM_PROFILE” help “Mensajero Turístico” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mensajero Turístico” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mensajero Turístico” top 3 ads schedules are: 1 days,3 days, and 4 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mensajero Turístico”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mensajero Turístico” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mensajero Turístico” ad case study report

If you want to check the best ad case study of other advertisers related to “Mensajero Turístico”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mensajero Turístico”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.