Award-winning Case Study For Meningitis Research Foundation By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Meningitis Research Foundation”, or large enterprises, they have established a Facebook page for advertising and promotion. “Meningitis Research Foundation” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Meningitis Research Foundation” through the method of adspy!

Meningitis Research Foundation Facebook ad Introduction by ad spy method

“Meningitis Research Foundation” introduction:Fighting meningitis - for everyone, everywhere.

“Meningitis Research Foundation” Facebook ads last run:2020-02-17 09:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Meningitis Research Foundation” ads data to help “Meningitis Research Foundation” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Meningitis Research Foundation”. In this report, we analyze in detail the best ad cases of “Meningitis Research Foundation”.

Meningitis Research Foundation Top3 Ads Case Study:

 1st2nd3rd
Advertisers Meningitis Research Foundation Meningitis Research Foundation Meningitis Research Foundation
Ad title Meningitis Research #DefeatMeningitis Meningitis Research Foundation
Ad text We're going to defeat meningitis by 2030. Will you help? What are you doing for the next two minutes? Meningitis affects more than 5 million people globa... Recovering from meningitis has no end date. We know that when you've been through something unima...
CTA type LIKE_PAGE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other Nonprofit Organization
Duration 1 days 1 days 1 days
Like 80 14 145

Meningitis Research Foundation Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Meningitis Research Foundation” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Meningitis Research Foundation” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Meningitis Research Foundation” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Meningitis Research #DefeatMeningitis Meningitis Research Foundation
Ad text  We're going to defeat meningitis by 2030. Will you help?  What are you doing for the next two minutes? Meningitis affects more than 5 million people globa...  Recovering from meningitis has no end date. We know that when you've been through something unima...
Ad type  other  other  other
Ad word count 56  422  1008

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Meningitis Research Foundation”, the text type used is other to obtain the best ad performance. “Meningitis Research Foundation” can use this copy style more. On the other hand, “Meningitis Research Foundation” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Meningitis Research Foundation” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Meningitis Research Foundation” are:LIKE_PAGE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LIKE_PAGE” help “Meningitis Research Foundation” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Meningitis Research Foundation” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Meningitis Research Foundation” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Meningitis Research Foundation”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Meningitis Research Foundation” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Meningitis Research Foundation” ad case study report

If you want to check the best ad case study of other advertisers related to “Meningitis Research Foundation”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Meningitis Research Foundation”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.