Award-winning Case Study For Melissa Hill Books By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Melissa Hill Books”, or large enterprises, they have established a Facebook page for advertising and promotion. “Melissa Hill Books” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Melissa Hill Books” through the method of adspy!

Melissa Hill Books Facebook ad Introduction by ad spy method

“Melissa Hill Books” introduction:USA Today bestselling author. Latest novel KEEP YOU SAFE, available now. Movie adaptation of A GIFT TO REMEMBER now @ Hallmark Channel.

“Melissa Hill Books” Facebook ads last run:2020-02-17 07:32:32

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Melissa Hill Books” ads data to help “Melissa Hill Books” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Melissa Hill Books”. In this report, we analyze in detail the best ad cases of “Melissa Hill Books”.

Melissa Hill Books Top3 Ads Case Study:

Advertisers Melissa Hill Books Melissa Hill Books Melissa Hill Books
Ad title Read all books FREE with Kindle Unlimited 'We DARE you to guess the plot twist in this one...' Read FREE with Kindle Unlimited.
Ad text Have you discovered USA TODAY bestseller Melissa Hill? Once you start one of her addictive novels... 'A rollercoaster ride - with a twist that's impossible to guess.' YOU MAGAZINE. Curl up with an u... 'If you liked The Notebook, you'll LOVE this.' When Leonie discovers unopened love letters myster...
Ad format Image Image Image
Categories Author Author Author
Duration 274 days 1 days 274 days
Like 85 0 104

Melissa Hill Books Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Melissa Hill Books” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Melissa Hill Books” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Melissa Hill Books” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Read all books FREE with Kindle Unlimited 'We DARE you to guess the plot twist in this one...' Read FREE with Kindle Unlimited.
Ad text  Have you discovered USA TODAY bestseller Melissa Hill? Once you start one of her addictive novels...  'A rollercoaster ride - with a twist that's impossible to guess.' YOU MAGAZINE. Curl up with an u...  'If you liked The Notebook, you'll LOVE this.' When Leonie discovers unopened love letters myster...
Ad type  other  other  other
Ad word count 353  184  295

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Melissa Hill Books”, the text type used is other to obtain the best ad performance. “Melissa Hill Books” can use this copy style more. On the other hand, “Melissa Hill Books” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Melissa Hill Books” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Melissa Hill Books” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Melissa Hill Books” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Melissa Hill Books” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Melissa Hill Books” top 3 ads schedules are: 274 days,1 days, and 274 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Melissa Hill Books”‘s top 1 ad duration is 274 days. Every advertisement has a life cycle.
“Melissa Hill Books” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Melissa Hill Books” ad case study report

If you want to check the best ad case study of other advertisers related to “Melissa Hill Books”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Melissa Hill Books”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.