Award-winning Case Study For Meli Melo - Paris By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Meli Melo - Paris”, or large enterprises, they have established a Facebook page for advertising and promotion. “Meli Melo - Paris” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Meli Melo - Paris” through the method of adspy!

Meli Melo - Paris Facebook ad Introduction by ad spy method

“Meli Melo - Paris” introduction:Deschis non-stop, pe Scrie-ne: sau

“Meli Melo - Paris” Facebook ads last run:2020-02-17 06:40:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Meli Melo - Paris” ads data to help “Meli Melo - Paris” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Meli Melo - Paris”. In this report, we analyze in detail the best ad cases of “Meli Melo - Paris”.

Meli Melo - Paris Top3 Ads Case Study:

Advertisers Meli Melo - Paris Meli Melo - Paris Meli Melo - Paris
Ad title Brosa pentru doctorite - Meli Melo Paris Brosa, martisor pentru educatoare - Meli Melo Paris Eșarfe de la 9,99 lei
Ad text Pregătește-te de primăvară cu #MeliMărțișoare de la 5 lei. Descoperă întreaga colecție pe melimel... Ai intrat, ai văzut, încă te mai gândești? Profită de reduceri constante în PROMOmania și de tran... 🧣 Alege eșarfe din 100% bumbac, diverse modele și mărimi pe Meli Melo ️ Prețuri de la 9,99 lei
Ad format Carousel Carousel Carousel
Categories other other other
Duration 3 days 4 days 1 days
Like 0 0 0

Meli Melo - Paris Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Meli Melo - Paris” top 3 ads are: Carousel,Carousel, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Meli Melo - Paris” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Meli Melo - Paris” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Brosa pentru doctorite - Meli Melo Paris Brosa, martisor pentru educatoare - Meli Melo Paris Eșarfe de la 9,99 lei
Ad text  Pregătește-te de primăvară cu #MeliMărțișoare de la 5 lei. Descoperă întreaga colecție pe melimel...  Ai intrat, ai văzut, încă te mai gândești? Profită de reduceri constante în PROMOmania și de tran...  🧣 Alege eșarfe din 100% bumbac, diverse modele și mărimi pe Meli Melo ️ Prețuri de la 9,99 lei
Ad type  other  other  other
Ad word count 106  135  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Meli Melo - Paris”, the text type used is other to obtain the best ad performance. “Meli Melo - Paris” can use this copy style more. On the other hand, “Meli Melo - Paris” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Meli Melo - Paris” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Meli Melo - Paris” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Meli Melo - Paris” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Meli Melo - Paris” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Meli Melo - Paris” top 3 ads schedules are: 3 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Meli Melo - Paris”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Meli Melo - Paris” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Meli Melo - Paris” ad case study report

If you want to check the best ad case study of other advertisers related to “Meli Melo - Paris”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Meli Melo - Paris”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.