Award-winning Case Study For Meliá Bali Indonesia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Meliá Bali Indonesia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Meliá Bali Indonesia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Meliá Bali Indonesia” through the method of adspy!

Meliá Bali Indonesia Facebook ad Introduction by ad spy method

“Meliá Bali Indonesia” introduction:Meliá Bali is honoured to be chosen as Indonesia's Leading Green Hotel, ASEAN Green Hotel, National Green Hotel Standard and the first hotel in Asia to be awarded EarthCheck Master Achievement and one only 14 in the world

“Meliá Bali Indonesia” Facebook ads last run:2020-02-01 03:00:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Meliá Bali Indonesia” ads data to help “Meliá Bali Indonesia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Meliá Bali Indonesia”. In this report, we analyze in detail the best ad cases of “Meliá Bali Indonesia”.

Meliá Bali Indonesia Top3 Ads Case Study:

Advertisers Meliá Bali Indonesia Meliá Bali Indonesia Meliá Bali Indonesia
Ad title Meliá Bali Indonesia Meliá Bali Indonesia Meliá Bali Indonesia
Ad text Unwind into the serenity of Silence Day at Meliá Bali with a free upgrade to Premium Lagoon Acces... Summer is on the horizon! ☀ Plan your stay with us and get special discounts of up to 30% when yo... Summer is on the horizon! ☀ Plan your stay with us and get special discounts of up to 30% when yo...
Ad format Carousel Video Carousel
Categories other Hotel Resort Hotel Resort
Duration 7 days 2 days 37 days
Like 83 0 21

Meliá Bali Indonesia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Meliá Bali Indonesia” top 3 ads are: Carousel,Video, and Carousel.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Meliá Bali Indonesia” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Meliá Bali Indonesia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Meliá Bali Indonesia Meliá Bali Indonesia Meliá Bali Indonesia
Ad text  Unwind into the serenity of Silence Day at Meliá Bali with a free upgrade to Premium Lagoon Acces...  Summer is on the horizon! ☀ Plan your stay with us and get special discounts of up to 30% when yo...  Summer is on the horizon! ☀ Plan your stay with us and get special discounts of up to 30% when yo...
Ad type  other  other  other
Ad word count 627  270  272

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Meliá Bali Indonesia”, the text type used is other to obtain the best ad performance. “Meliá Bali Indonesia” can use this copy style more. On the other hand, “Meliá Bali Indonesia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Meliá Bali Indonesia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Meliá Bali Indonesia” are:BOOK_TRAVEL,BOOK_TRAVEL,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “Meliá Bali Indonesia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Meliá Bali Indonesia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Meliá Bali Indonesia” top 3 ads schedules are: 7 days,2 days, and 37 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Meliá Bali Indonesia”‘s top 1 ad duration is 7 days. Every advertisement has a life cycle.
“Meliá Bali Indonesia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Meliá Bali Indonesia” ad case study report

If you want to check the best ad case study of other advertisers related to “Meliá Bali Indonesia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Meliá Bali Indonesia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.