Award-winning Case Study For Meliá Lima By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Meliá Lima”, or large enterprises, they have established a Facebook page for advertising and promotion. “Meliá Lima” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Meliá Lima” through the method of adspy!

Meliá Lima Facebook ad Introduction by ad spy method

“Meliá Lima” introduction:Establecimiento de hospedaje con categoría de 5 estrellas está ubicado a 5 minutos a pie del centro comercial Real Plaza Salaverry.

“Meliá Lima” Facebook ads last run:2020-02-22 22:02:15

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Meliá Lima” ads data to help “Meliá Lima” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Meliá Lima”. In this report, we analyze in detail the best ad cases of “Meliá Lima”.

Meliá Lima Top3 Ads Case Study:

 1st2nd3rd
Advertisers Meliá Lima Meliá Lima Meliá Lima
Ad title Conectar en Messenger All you can eat y After Office Meliá Lima
Ad text Pasa una Semana Santa especial en Familia, pregunta por los detalles e información. Llámanos al 4... ~Piscinazo~Jueves 28 de Febrero: "Aʟʟ ʏᴏᴜ ᴄᴀɴ Eᴀᴛ" diversas carnes a la parrilla, caja china, cil... Regresa nuestro "Aʟʟ ʏou can Eat" a s/55 por persona y "Aғteʀ Oғғɪce" desde s/25 Jueves 28 de...
CTA type MESSAGE_PAGE EVENT_RSVP MESSAGE_PAGE
Ad format Image Image Image
Categories Hotel Hotel Hotel
Duration 9 days 1 days 1 days
Like 1 17 42

Meliá Lima Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Meliá Lima” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Meliá Lima” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Meliá Lima” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Conectar en Messenger All you can eat y After Office Meliá Lima
Ad text  Pasa una Semana Santa especial en Familia, pregunta por los detalles e información. Llámanos al 4...  ~Piscinazo~Jueves 28 de Febrero: "Aʟʟ ʏᴏᴜ ᴄᴀɴ Eᴀᴛ" diversas carnes a la parrilla, caja china, cil...  Regresa nuestro "Aʟʟ ʏou can Eat" a s/55 por persona y "Aғteʀ Oғғɪce" desde s/25 Jueves 28 de...
Ad type  other  other  other
Ad word count 103  628  535

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Meliá Lima”, the text type used is other to obtain the best ad performance. “Meliá Lima” can use this copy style more. On the other hand, “Meliá Lima” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Meliá Lima” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Meliá Lima” are:MESSAGE_PAGE,EVENT_RSVP,MESSAGE_PAGE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “MESSAGE_PAGE” help “Meliá Lima” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Meliá Lima” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Meliá Lima” top 3 ads schedules are: 9 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Meliá Lima”‘s top 1 ad duration is 9 days. Every advertisement has a life cycle.
“Meliá Lima” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Meliá Lima” ad case study report

If you want to check the best ad case study of other advertisers related to “Meliá Lima”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Meliá Lima”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.