Award-winning Case Study For Melbourne Victory By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Melbourne Victory”, or large enterprises, they have established a Facebook page for advertising and promotion. “Melbourne Victory” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Melbourne Victory” through the method of adspy!

Melbourne Victory Facebook ad Introduction by ad spy method

“Melbourne Victory” introduction:Official Facebook page of Melbourne Victory Football Club.

“Melbourne Victory” Facebook ads last run:2020-02-17 06:44:36

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Melbourne Victory” ads data to help “Melbourne Victory” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Melbourne Victory”. In this report, we analyze in detail the best ad cases of “Melbourne Victory”.

Melbourne Victory Top3 Ads Case Study:

Advertisers Melbourne Victory Melbourne Victory Melbourne Victory
Ad title Melbourne Victory Victory In Business Victory In Business - Friday, May 17
Ad text VICTORY MEDAL Tickets are now on sale for our night of nights - the annual Victory Medal. Be the... Interested in learning about Australia’s biggest sports networking event? Click below, register y... Secure your place today for the Grand Final edition of Victory In Business on Friday, May 17 at C...
Ad format Carousel Carousel Video
Categories Sports Team Sports Team Sports Team
Duration 15 days 20 days 15 days
Like 1 18 23

Melbourne Victory Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Melbourne Victory” top 3 ads are: Carousel,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Melbourne Victory” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Melbourne Victory” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Melbourne Victory Victory In Business Victory In Business - Friday, May 17
Ad text  VICTORY MEDAL Tickets are now on sale for our night of nights - the annual Victory Medal. Be the...  Interested in learning about Australia’s biggest sports networking event? Click below, register y...  Secure your place today for the Grand Final edition of Victory In Business on Friday, May 17 at C...
Ad type  other  other  other
Ad word count 211  199  112

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Melbourne Victory”, the text type used is other to obtain the best ad performance. “Melbourne Victory” can use this copy style more. On the other hand, “Melbourne Victory” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Melbourne Victory” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Melbourne Victory” are:APPLY_NOW,LEARN_MORE,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “APPLY_NOW” help “Melbourne Victory” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Melbourne Victory” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Melbourne Victory” top 3 ads schedules are: 15 days,20 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Melbourne Victory”‘s top 1 ad duration is 15 days. Every advertisement has a life cycle.
“Melbourne Victory” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Melbourne Victory” ad case study report

If you want to check the best ad case study of other advertisers related to “Melbourne Victory”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Melbourne Victory”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.