Award-winning Case Study For Meitetsu Kanko Bus By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Meitetsu Kanko Bus”, or large enterprises, they have established a Facebook page for advertising and promotion. “Meitetsu Kanko Bus” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Meitetsu Kanko Bus” through the method of adspy!

Meitetsu Kanko Bus Facebook ad Introduction by ad spy method

“Meitetsu Kanko Bus” introduction:We offer one-day bus tours departing from Nagoya for foreign tourists to the popular tourist destinations. [名鐵觀光巴士]我們為海外遊客提供從名鐵巴士中心出發前往人氣景點的巴士一日遊。

“Meitetsu Kanko Bus” Facebook ads last run:2020-02-17 09:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Meitetsu Kanko Bus” ads data to help “Meitetsu Kanko Bus” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Meitetsu Kanko Bus”. In this report, we analyze in detail the best ad cases of “Meitetsu Kanko Bus”.

Meitetsu Kanko Bus Top3 Ads Case Study:

Advertisers Meitetsu Kanko Bus Meitetsu Kanko Bus Meitetsu Kanko Bus
Ad title Explore Japan from Nagoya | Meitetsu Kanko Bus Co.,Ltd. Explore Japan from Nagoya | Meitetsu Kanko Bus Co.,Ltd. 名古屋出發逛日本 | 名鉄観光巴士株式会社
Ad text Offering one day bus tours departing from Nagoya to the World Heritage Site of Shirakawa-go Gassh... Offering one day bus tours departing from Nagoya to the World Heritage Site of Shirakawa-go Gassh... 名鐵觀光巴士有白川鄉&飛驒高山線路等名古屋出發的巴士一日遊。 快搜最新旅遊消息!
Ad format Image Image Image
Categories other other Bus Tour Agency
Duration 2 days 1 days 36 days
Like 102 1400 1

Meitetsu Kanko Bus Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Meitetsu Kanko Bus” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Meitetsu Kanko Bus” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Meitetsu Kanko Bus” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Explore Japan from Nagoya | Meitetsu Kanko Bus Co.,Ltd. Explore Japan from Nagoya | Meitetsu Kanko Bus Co.,Ltd. 名古屋出發逛日本 | 名鉄観光巴士株式会社
Ad text  Offering one day bus tours departing from Nagoya to the World Heritage Site of Shirakawa-go Gassh...  Offering one day bus tours departing from Nagoya to the World Heritage Site of Shirakawa-go Gassh...  名鐵觀光巴士有白川鄉&飛驒高山線路等名古屋出發的巴士一日遊。 快搜最新旅遊消息!
Ad type  other  other  other
Ad word count 203  203  40

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Meitetsu Kanko Bus”, the text type used is other to obtain the best ad performance. “Meitetsu Kanko Bus” can use this copy style more. On the other hand, “Meitetsu Kanko Bus” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Meitetsu Kanko Bus” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Meitetsu Kanko Bus” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Meitetsu Kanko Bus” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Meitetsu Kanko Bus” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Meitetsu Kanko Bus” top 3 ads schedules are: 2 days,1 days, and 36 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Meitetsu Kanko Bus”‘s top 1 ad duration is 2 days. Every advertisement has a life cycle.
“Meitetsu Kanko Bus” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Meitetsu Kanko Bus” ad case study report

If you want to check the best ad case study of other advertisers related to “Meitetsu Kanko Bus”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Meitetsu Kanko Bus”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.