Award-winning Case Study For Meiji Yoghurt By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Meiji Yoghurt”, or large enterprises, they have established a Facebook page for advertising and promotion. “Meiji Yoghurt” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Meiji Yoghurt” through the method of adspy!

Meiji Yoghurt Facebook ad Introduction by ad spy method

“Meiji Yoghurt” introduction:

“Meiji Yoghurt” Facebook ads last run:2020-02-15 16:36:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Meiji Yoghurt” ads data to help “Meiji Yoghurt” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Meiji Yoghurt”. In this report, we analyze in detail the best ad cases of “Meiji Yoghurt”.

Meiji Yoghurt Top3 Ads Case Study:

Advertisers Meiji Yoghurt Meiji Yoghurt Meiji Yoghurt
Ad title เนื้อคู่ หักช้อน ถ้าไม่ใช้ส้อมล่ะ...เอาอะไรมาตักได้อีก? มาเล่นกัน!!!
Ad text สาธุ! เปิดรับโชคปี 2020 กับ 16 คำอวยพรบนฝาโยเกิร์ตเมจิแบบพิเศษฉลอง 02.02 Meiji Yoghurt Day!!! บอก... ‘สุขสันต์วันเกิร์ต’ กับ 02.02 Meiji Yoghurt Day อร่อยฟินแบบX2กับโยเกิร์ตเมจิ เนื้อนุ่ม วุ้นแน่นๆ ... สุขสันต์วันเกิร์ต! ฟินกับโยเกิร์ตเมจิ ที่เนื้อนุ่มวุ้นแน่นจนส้อมยังตักได้! แล้วถ้าไม่ใช้ส้อมล่ะ.....
CTA type N/A N/A N/A
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 1 days
Like 5003 8691 4308

Meiji Yoghurt Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Meiji Yoghurt” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Meiji Yoghurt” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Meiji Yoghurt” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title เนื้อคู่ หักช้อน ถ้าไม่ใช้ส้อมล่ะ...เอาอะไรมาตักได้อีก? มาเล่นกัน!!!
Ad text  สาธุ! เปิดรับโชคปี 2020 กับ 16 คำอวยพรบนฝาโยเกิร์ตเมจิแบบพิเศษฉลอง 02.02 Meiji Yoghurt Day!!! บอก...  ‘สุขสันต์วันเกิร์ต’ กับ 02.02 Meiji Yoghurt Day อร่อยฟินแบบX2กับโยเกิร์ตเมจิ เนื้อนุ่ม วุ้นแน่นๆ ...  สุขสันต์วันเกิร์ต! ฟินกับโยเกิร์ตเมจิ ที่เนื้อนุ่มวุ้นแน่นจนส้อมยังตักได้! แล้วถ้าไม่ใช้ส้อมล่ะ.....
Ad type  other  other  other
Ad word count 291  196  201

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Meiji Yoghurt”, the text type used is other to obtain the best ad performance. “Meiji Yoghurt” can use this copy style more. On the other hand, “Meiji Yoghurt” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Meiji Yoghurt” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Meiji Yoghurt” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Meiji Yoghurt” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Meiji Yoghurt” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Meiji Yoghurt” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Meiji Yoghurt”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Meiji Yoghurt” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Meiji Yoghurt” ad case study report

If you want to check the best ad case study of other advertisers related to “Meiji Yoghurt”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Meiji Yoghurt”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.