MeetHK.com 旅遊情報網 Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “MeetHK.com 旅遊情報網” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “MeetHK.com 旅遊情報網” ads and analyzes advertising data to help “MeetHK.com 旅遊情報網” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “MeetHK.com 旅遊情報網”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “MeetHK.com 旅遊情報網”.

MeetHK.com 旅遊情報網 Facebook adspy

“MeetHK.com 旅遊情報網” introduction:MeetHK.com 旅遊情報網 – 每日更新各大航空公司及酒店的優惠,為你節省更多旅費! http://www.meethk.com 成立於2011年4月 如有任何優惠資訊、合作,歡迎電郵至 meethk@gmail.com

“MeetHK.com 旅遊情報網” Facebook ads last run:2020-02-17 05:12:33

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers MeetHK.com 旅遊情報網 MeetHK.com 旅遊情報網 MeetHK.com 旅遊情報網
Ad title 【去旅行都有得賺!冬日激賞-賞你高達$1,000 Cash Dollars】 即搶!澳門11.11限時搶!低至66折!澳門威尼斯人/澳門巴黎人酒店每晚HK$798++起! MeetHK.com 旅遊情報網
Ad text 【去旅行都有得賺!冬日激賞-賞你高達$1,000 Cash Dollars】 今個新年無論喺本地定外地消費都要記得用恒生信用卡,因為行街shopping、食飯、網購定去旅行,都可以激賺高達$1... 即搶!澳門11.11限時搶!低至66折!超抵呀!澳門巴黎人酒店每晚HK$798++起!仲有HK$1換購自助早餐!爆抵價HK$60換購頭等艙船飛! 澳門金沙度假區官網:http://bit.ly/... 新加坡9月盛事推介!一連三日F1夜間賽+精彩活動! 詳情:http://tickets.singaporegp.sg 9月去新加坡有咩搞?可以去睇賽車呀!今年「新加坡F1夜間大獎賽」會喺9月2...
CTA type N/A BOOK_TRAVEL N/A
Ad format Video Image Image
Categories other other other
Duration 6 days 1 days 1 days
Like 116 391 138

MeetHK.com 旅遊情報網 facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “MeetHK.com 旅遊情報網” top 3 ads are Video,Image, and Image.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad title【去旅行都有得賺!冬日激賞-賞你高達$1,000 Cash Dollars】即搶!澳門11.11限時搶!低至66折!澳門威尼斯人/澳門巴黎人酒店每晚HK$798++起!MeetHK.com 旅遊情報網
Ad text 【去旅行都有得賺!冬日激賞-賞你高達$1,000 Cash Dollars】 今個新年無論喺本地定外地消費都要記得用恒生信用卡,因為行街shopping、食飯、網購定去旅行,都可以激賺高達$1... 即搶!澳門11.11限時搶!低至66折!超抵呀!澳門巴黎人酒店每晚HK$798++起!仲有HK$1換購自助早餐!爆抵價HK$60換購頭等艙船飛! 澳門金沙度假區官網:http://bit.ly/... 新加坡9月盛事推介!一連三日F1夜間賽+精彩活動! 詳情:http://tickets.singaporegp.sg 9月去新加坡有咩搞?可以去睇賽車呀!今年「新加坡F1夜間大獎賽」會喺9月2...
Ad type other other other
Ad word count445 590 384

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “MeetHK.com 旅遊情報網”, the text type used is other to obtain the best advertising results. “MeetHK.com 旅遊情報網” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “MeetHK.com 旅遊情報網” are:N/A,BOOK_TRAVEL,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “N/A” help “MeetHK.com 旅遊情報網” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“MeetHK.com 旅遊情報網” When Facebook ads are placed on Facebook, the ad schedules are 6 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “MeetHK.com 旅遊情報網”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.