Award-winning Case Study For Medical City Children's Hospital By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Medical City Children's Hospital”, or large enterprises, they have established a Facebook page for advertising and promotion. “Medical City Children's Hospital” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Medical City Children's Hospital” through the method of adspy!

Medical City Children's Hospital Facebook ad Introduction by ad spy method

“Medical City Children's Hospital” introduction:Medical City Children’s Hospital, a part of Medical City Dallas, is a 181-bed comprehensive and specialized children’s hospital providing advanced pediatric health care for young patients of all ages, from newborns to teenagers.

“Medical City Children's Hospital” Facebook ads last run:2020-02-17 06:32:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Medical City Children's Hospital” ads data to help “Medical City Children's Hospital” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Medical City Children's Hospital”. In this report, we analyze in detail the best ad cases of “Medical City Children's Hospital”.

Medical City Children's Hospital Top3 Ads Case Study:

Advertisers Medical City Children's Hospital Medical City Children's Hospital Medical City Children's Hospital
Ad title Pediatric Orthopedic Care Pediatric Orthopedic Care Expert Orthopedic Care — Just For Kids
Ad text Medical City Children’s Hospital Orthopedics & Spine is the premier treatment center in North Tex... Medical City Children’s Hospital Orthopedics & Spine is the premier treatment center in North Tex... Our orthopedic specialists offer a range of treatments, personalized for your child’s needs, incl...
Ad format Video Video Video
Categories Hospital Hospital Hospital
Duration 74 days 1 days 127 days
Like 0 3 0

Medical City Children's Hospital Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Medical City Children's Hospital” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Medical City Children's Hospital” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Medical City Children's Hospital” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Pediatric Orthopedic Care Pediatric Orthopedic Care Expert Orthopedic Care — Just For Kids
Ad text  Medical City Children’s Hospital Orthopedics & Spine is the premier treatment center in North Tex...  Medical City Children’s Hospital Orthopedics & Spine is the premier treatment center in North Tex...  Our orthopedic specialists offer a range of treatments, personalized for your child’s needs, incl...
Ad type  other  other  other
Ad word count 162  162  172

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Medical City Children's Hospital”, the text type used is other to obtain the best ad performance. “Medical City Children's Hospital” can use this copy style more. On the other hand, “Medical City Children's Hospital” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Medical City Children's Hospital” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Medical City Children's Hospital” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Medical City Children's Hospital” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Medical City Children's Hospital” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Medical City Children's Hospital” top 3 ads schedules are: 74 days,1 days, and 127 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Medical City Children's Hospital”‘s top 1 ad duration is 74 days. Every advertisement has a life cycle.
“Medical City Children's Hospital” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Medical City Children's Hospital” ad case study report

If you want to check the best ad case study of other advertisers related to “Medical City Children's Hospital”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Medical City Children's Hospital”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.