Award-winning Case Study For Medals of War By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Medals of War”, or large enterprises, they have established a Facebook page for advertising and promotion. “Medals of War” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Medals of War” through the method of adspy!

Medals of War Facebook ad Introduction by ad spy method

“Medals of War” introduction:Official page of Medals of War mobile game.

“Medals of War” Facebook ads last run:2020-02-19 21:42:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Medals of War” ads data to help “Medals of War” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Medals of War”. In this report, we analyze in detail the best ad cases of “Medals of War”.

Medals of War Top3 Ads Case Study:

Advertisers Medals of War Medals of War Medals of War
Ad title Easy to play, but hard to master! Classic Real-Time Strategy game! Classic Real-Time Strategy game!
Ad text Build your army and lead it to the Victory, in these dynamic PvP battles! Build your army and lead it to the Victory, in these dynamic PvP battles! Build your army and lead it to the Victory, in these dynamic PvP battles!
Ad format Video Image Image
Categories Video Game Video Game Video Game
Duration 49 days 49 days 49 days
Like 1 0 9

Medals of War Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Medals of War” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Medals of War” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Medals of War” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Easy to play, but hard to master! Classic Real-Time Strategy game! Classic Real-Time Strategy game!
Ad text  Build your army and lead it to the Victory, in these dynamic PvP battles!  Build your army and lead it to the Victory, in these dynamic PvP battles!  Build your army and lead it to the Victory, in these dynamic PvP battles!
Ad type  other  other  other
Ad word count 73  73  73

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Medals of War”, the text type used is other to obtain the best ad performance. “Medals of War” can use this copy style more. On the other hand, “Medals of War” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Medals of War” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Medals of War” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Medals of War” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Medals of War” top 3 ads schedules are: 49 days,49 days, and 49 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Medals of War”‘s top 1 ad duration is 49 days. Every advertisement has a life cycle.
“Medals of War” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Medals of War” ad case study report

If you want to check the best ad case study of other advertisers related to “Medals of War”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Medals of War”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.