Award-winning Case Study For MCM Scotland Comic Con By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “MCM Scotland Comic Con”, or large enterprises, they have established a Facebook page for advertising and promotion. “MCM Scotland Comic Con” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “MCM Scotland Comic Con” through the method of adspy!

MCM Scotland Comic Con Facebook ad Introduction by ad spy method

“MCM Scotland Comic Con” introduction:The MCM Scotland Comic Con will return in 2018 to Glasgow's SEC.

“MCM Scotland Comic Con” Facebook ads last run:2020-02-21 10:04:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “MCM Scotland Comic Con” ads data to help “MCM Scotland Comic Con” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “MCM Scotland Comic Con”. In this report, we analyze in detail the best ad cases of “MCM Scotland Comic Con”.

MCM Scotland Comic Con Top3 Ads Case Study:

Advertisers MCM Scotland Comic Con MCM Scotland Comic Con MCM Scotland Comic Con
Ad title MCM Scotland Comic Con MCM Scotland Comic Con Timeline Photos
Ad text 🧟‍♂️ Zombies descend on Scotland 🧟‍♂️ Join us in Glasgow at the SEC for Scotland's biggest and m... Scotland's biggest and most popular comic con returns! Meet the stars of The Walking Dead, includ... Calling all Crystal Gems 💎 Zach Callison is bringing Steven Universe to MCM Scotland Comic Con! ...
Ad format Carousel Carousel Image
Categories Event Event Event
Duration 1 days 1 days 12 days
Like 11 12 125

MCM Scotland Comic Con Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “MCM Scotland Comic Con” top 3 ads are: Carousel,Carousel, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“MCM Scotland Comic Con” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “MCM Scotland Comic Con” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title MCM Scotland Comic Con MCM Scotland Comic Con Timeline Photos
Ad text  🧟‍♂️ Zombies descend on Scotland 🧟‍♂️ Join us in Glasgow at the SEC for Scotland's biggest and m...  Scotland's biggest and most popular comic con returns! Meet the stars of The Walking Dead, includ...  Calling all Crystal Gems 💎 Zach Callison is bringing Steven Universe to MCM Scotland Comic Con! ...
Ad type  other  other  other
Ad word count 212  220  128

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “MCM Scotland Comic Con”, the text type used is other to obtain the best ad performance. “MCM Scotland Comic Con” can use this copy style more. On the other hand, “MCM Scotland Comic Con” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “MCM Scotland Comic Con” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “MCM Scotland Comic Con” are:BOOK_TRAVEL,BOOK_TRAVEL,BOOK_TRAVEL.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “BOOK_TRAVEL” help “MCM Scotland Comic Con” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “MCM Scotland Comic Con” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “MCM Scotland Comic Con” top 3 ads schedules are: 1 days,1 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “MCM Scotland Comic Con”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“MCM Scotland Comic Con” should put ads in the best time period, so that ads get the most value in a limited time.

Related “MCM Scotland Comic Con” ad case study report

If you want to check the best ad case study of other advertisers related to “MCM Scotland Comic Con”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “MCM Scotland Comic Con”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.