Award-winning Case Study For McCain Foods (Canada) By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “McCain Foods (Canada)”, or large enterprises, they have established a Facebook page for advertising and promotion. “McCain Foods (Canada)” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “McCain Foods (Canada)” through the method of adspy!

McCain Foods (Canada) Facebook ad Introduction by ad spy method

“McCain Foods (Canada)” introduction:We believe the best memories are made over food everyone loves, like French Fries, Desserts and McCain Marché. Visit for recipe inspiration.

“McCain Foods (Canada)” Facebook ads last run:2020-02-24 05:46:12

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “McCain Foods (Canada)” ads data to help “McCain Foods (Canada)” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “McCain Foods (Canada)”. In this report, we analyze in detail the best ad cases of “McCain Foods (Canada)”.

McCain Foods (Canada) Top3 Ads Case Study:

Advertisers McCain Foods (Canada) McCain Foods (Canada) McCain Foods (Canada)
Ad title Canadian growers. Super Together. Canadian growers. Super Together. Canadian growers. Super Together.
Ad text Since 1957, our Canadian grower partners have been cultivating quality potatoes, one crop at a ti... 140 proud Canadian grower partners. 1 proud Canadian company. Together, we’ve been growing and sh... For over 60 years, all across the country, our grower partners work together to bring you Canada’...
Ad format Video Video Video
Categories other other other
Duration 1 days 9 days 1 days
Like 341 53 40

McCain Foods (Canada) Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “McCain Foods (Canada)” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“McCain Foods (Canada)” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “McCain Foods (Canada)” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Canadian growers. Super Together. Canadian growers. Super Together. Canadian growers. Super Together.
Ad text  Since 1957, our Canadian grower partners have been cultivating quality potatoes, one crop at a ti...  140 proud Canadian grower partners. 1 proud Canadian company. Together, we’ve been growing and sh...  For over 60 years, all across the country, our grower partners work together to bring you Canada’...
Ad type  other  other  other
Ad word count 142  182  115

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “McCain Foods (Canada)”, the text type used is other to obtain the best ad performance. “McCain Foods (Canada)” can use this copy style more. On the other hand, “McCain Foods (Canada)” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “McCain Foods (Canada)” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “McCain Foods (Canada)” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “McCain Foods (Canada)” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “McCain Foods (Canada)” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “McCain Foods (Canada)” top 3 ads schedules are: 1 days,9 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “McCain Foods (Canada)”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“McCain Foods (Canada)” should put ads in the best time period, so that ads get the most value in a limited time.

Related “McCain Foods (Canada)” ad case study report

If you want to check the best ad case study of other advertisers related to “McCain Foods (Canada)”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “McCain Foods (Canada)”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.