Award-winning Case Study For Maybelline UK By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Maybelline UK”, or large enterprises, they have established a Facebook page for advertising and promotion. “Maybelline UK” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Maybelline UK” through the method of adspy!

Maybelline UK Facebook ad Introduction by ad spy method

“Maybelline UK” introduction:Maybelline Make IT Happen! Find us on: Twitter - Pinterest - Tumblr - Instagram –

“Maybelline UK” Facebook ads last run:2020-02-17 09:08:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Maybelline UK” ads data to help “Maybelline UK” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Maybelline UK”. In this report, we analyze in detail the best ad cases of “Maybelline UK”.

Maybelline UK Top3 Ads Case Study:

Advertisers Maybelline UK Maybelline UK Maybelline UK
Ad title Falsies Lash Lift Mascara Falsies Lash Lift Mascara Maybelline Falsies Lash Lift
Ad text Skip the salon and cost ⏱️ ! Now you can get a salon lash lift look in a tube ❤️ with NEW @Maybel... Say goodbye to the salon and cost ⏱️, and hello to a salon lash lift look - in a tube ! NEW @Mayb... Say goodbye to the salon and hello to a Salon Lash Lift look in a tube! NEW @Maybelline Falsies...
Ad format Video Video Video
Categories other other other
Duration 1 days 4 days 1 days
Like 65 160 308

Maybelline UK Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Maybelline UK” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Maybelline UK” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Maybelline UK” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Falsies Lash Lift Mascara Falsies Lash Lift Mascara Maybelline Falsies Lash Lift
Ad text  Skip the salon and cost ⏱️ ! Now you can get a salon lash lift look in a tube ❤️ with NEW @Maybel...  Say goodbye to the salon and cost ⏱️, and hello to a salon lash lift look - in a tube ! NEW @Mayb...  Say goodbye to the salon and hello to a Salon Lash Lift look in a tube! NEW @Maybelline Falsies...
Ad type  other  other  other
Ad word count 215  168  244

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Maybelline UK”, the text type used is other to obtain the best ad performance. “Maybelline UK” can use this copy style more. On the other hand, “Maybelline UK” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Maybelline UK” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Maybelline UK” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Maybelline UK” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Maybelline UK” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Maybelline UK” top 3 ads schedules are: 1 days,4 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Maybelline UK”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Maybelline UK” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Maybelline UK” ad case study report

If you want to check the best ad case study of other advertisers related to “Maybelline UK”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Maybelline UK”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.