Award-winning Case Study For Maybelline New York - Canada By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Maybelline New York - Canada”, or large enterprises, they have established a Facebook page for advertising and promotion. “Maybelline New York - Canada” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Maybelline New York - Canada” through the method of adspy!

Maybelline New York - Canada Facebook ad Introduction by ad spy method

“Maybelline New York - Canada” introduction:Maybe she's born with it. Maybe it's Maybelline®.

“Maybelline New York - Canada” Facebook ads last run:2020-02-22 13:54:17

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Maybelline New York - Canada” ads data to help “Maybelline New York - Canada” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Maybelline New York - Canada”. In this report, we analyze in detail the best ad cases of “Maybelline New York - Canada”.

Maybelline New York - Canada Top3 Ads Case Study:

Advertisers Maybelline New York - Canada Maybelline New York - Canada Maybelline New York - Canada
Ad text Prenez la pose en rose avec les NOUVEAUX SuperStay Matte Ink et SuperStay Ink Crayon, édition ros... Obtenez des sourcils parfaitement sculptés qui tiennent en place durant 24 heures avec le NOUVEAU... Obtenez des sourcils parfaitement sculptés qui tiennent en place durant 24 heures avec le NOUVEAU...
Ad format Video Video Video
Categories other Health/Beauty Health/Beauty
Duration 3 days 1 days 1 days
Like 110 1 0

Maybelline New York - Canada Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Maybelline New York - Canada” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Maybelline New York - Canada” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Maybelline New York - Canada” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad text  Prenez la pose en rose avec les NOUVEAUX SuperStay Matte Ink et SuperStay Ink Crayon, édition ros...  Obtenez des sourcils parfaitement sculptés qui tiennent en place durant 24 heures avec le NOUVEAU...  Obtenez des sourcils parfaitement sculptés qui tiennent en place durant 24 heures avec le NOUVEAU...
Ad type  other  other  other
Ad word count 123  143  143

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Maybelline New York - Canada”, the text type used is other to obtain the best ad performance. “Maybelline New York - Canada” can use this copy style more. On the other hand, “Maybelline New York - Canada” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Maybelline New York - Canada” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Maybelline New York - Canada” are:LEARN_MORE,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Maybelline New York - Canada” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Maybelline New York - Canada” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Maybelline New York - Canada” top 3 ads schedules are: 3 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Maybelline New York - Canada”‘s top 1 ad duration is 3 days. Every advertisement has a life cycle.
“Maybelline New York - Canada” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Maybelline New York - Canada” ad case study report

If you want to check the best ad case study of other advertisers related to “Maybelline New York - Canada”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Maybelline New York - Canada”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.