Award-winning Case Study For Mattress Firm By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mattress Firm”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mattress Firm” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mattress Firm” through the method of adspy!

Mattress Firm Facebook ad Introduction by ad spy method

“Mattress Firm” introduction:We are proud to be America’s largest specialty mattress retailer. We look forward serving you and all your sleep needs today, tonight & for years to come.

“Mattress Firm” Facebook ads last run:2020-02-17 05:36:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mattress Firm” ads data to help “Mattress Firm” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mattress Firm”. In this report, we analyze in detail the best ad cases of “Mattress Firm”.

Mattress Firm Top3 Ads Case Study:

Advertisers Mattress Firm Mattress Firm Mattress Firm
Ad title Save up to $600! Mattress Firm Only at Mattress Firm.
Ad text King bed. Queen price. Queen bed. Twin price. Plus a FREE adjustable base when you spend just $499. Shop Tempur-Pedic and save up to $500 today! Want a FREE adjustable base, a king bed for a queen price and up to $600 in savings? If you like...
Ad format Video Carousel Video
Categories other other other
Duration 1 days 1 days 2 days
Like 5 0 5

Mattress Firm Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mattress Firm” top 3 ads are: Video,Carousel, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mattress Firm” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mattress Firm” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Save up to $600! Mattress Firm Only at Mattress Firm.
Ad text  King bed. Queen price. Queen bed. Twin price. Plus a FREE adjustable base when you spend just $499.  Shop Tempur-Pedic and save up to $500 today!  Want a FREE adjustable base, a king bed for a queen price and up to $600 in savings? If you like...
Ad type  other  other  other
Ad word count 99  44  236

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mattress Firm”, the text type used is other to obtain the best ad performance. “Mattress Firm” can use this copy style more. On the other hand, “Mattress Firm” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mattress Firm” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mattress Firm” are:SHOP_NOW,SHOP_NOW,GET_DIRECTIONS.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Mattress Firm” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mattress Firm” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mattress Firm” top 3 ads schedules are: 1 days,1 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mattress Firm”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mattress Firm” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mattress Firm” ad case study report

If you want to check the best ad case study of other advertisers related to “Mattress Firm”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mattress Firm”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.