Award-winning Case Study For Matthews Landscape & Pest By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Matthews Landscape & Pest”, or large enterprises, they have established a Facebook page for advertising and promotion. “Matthews Landscape & Pest” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Matthews Landscape & Pest” through the method of adspy!

Matthews Landscape & Pest Facebook ad Introduction by ad spy method

“Matthews Landscape & Pest” introduction:Matthews has one goal, exceptional customer service. We want to be Shreveport's best pest control, lawn care and landscape provider!

“Matthews Landscape & Pest” Facebook ads last run:2020-02-17 05:36:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Matthews Landscape & Pest” ads data to help “Matthews Landscape & Pest” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Matthews Landscape & Pest”. In this report, we analyze in detail the best ad cases of “Matthews Landscape & Pest”.

Matthews Landscape & Pest Top3 Ads Case Study:

Advertisers Matthews Landscape & Pest Matthews Landscape & Pest Matthews Landscape & Pest
Ad title Are you Indian Hawthorns dying? Matthews Landscape & Pest Dethatching Your Lawn...Should You?
Ad text Are your Indian Hawthorns losing all their leaves? Are the leaves turning Red and Orange? Does... Have you ever seen a "Lawn Pimple"? Click Lean more and watch us pop it! Most people have heard of Aeration for your lawn but what about Dethatching? When you use an aer...
Ad format Image Video Video
Categories Landscape Company Landscape Company Landscape Company
Duration 12 days 15 days 12 days
Like 0 0 6

Matthews Landscape & Pest Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Matthews Landscape & Pest” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Matthews Landscape & Pest” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Matthews Landscape & Pest” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Are you Indian Hawthorns dying? Matthews Landscape & Pest Dethatching Your Lawn...Should You?
Ad text  Are your Indian Hawthorns losing all their leaves? Are the leaves turning Red and Orange? Does...  Have you ever seen a "Lawn Pimple"? Click Lean more and watch us pop it!  Most people have heard of Aeration for your lawn but what about Dethatching? When you use an aer...
Ad type  other  other  other
Ad word count 480  73  596

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Matthews Landscape & Pest”, the text type used is other to obtain the best ad performance. “Matthews Landscape & Pest” can use this copy style more. On the other hand, “Matthews Landscape & Pest” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Matthews Landscape & Pest” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Matthews Landscape & Pest” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Matthews Landscape & Pest” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Matthews Landscape & Pest” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Matthews Landscape & Pest” top 3 ads schedules are: 12 days,15 days, and 12 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Matthews Landscape & Pest”‘s top 1 ad duration is 12 days. Every advertisement has a life cycle.
“Matthews Landscape & Pest” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Matthews Landscape & Pest” ad case study report

If you want to check the best ad case study of other advertisers related to “Matthews Landscape & Pest”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Matthews Landscape & Pest”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.