Award-winning Case Study For Matterhorn. Zermatt Bergbahnen By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Matterhorn. Zermatt Bergbahnen”, or large enterprises, they have established a Facebook page for advertising and promotion. “Matterhorn. Zermatt Bergbahnen” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Matterhorn. Zermatt Bergbahnen” through the method of adspy!

Matterhorn. Zermatt Bergbahnen Facebook ad Introduction by ad spy method

“Matterhorn. Zermatt Bergbahnen” introduction:Die Zermatt Bergbahnen AG ist das grösste Seilbahnunternehmen der Schweiz. Mit seinen Angeboten zieht es Sportbegeisterte und Ausflugsgäste aus der ganzen Welt an.

“Matterhorn. Zermatt Bergbahnen” Facebook ads last run:2020-02-03 19:02:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Matterhorn. Zermatt Bergbahnen” ads data to help “Matterhorn. Zermatt Bergbahnen” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Matterhorn. Zermatt Bergbahnen”. In this report, we analyze in detail the best ad cases of “Matterhorn. Zermatt Bergbahnen”.

Matterhorn. Zermatt Bergbahnen Top3 Ads Case Study:

Advertisers Matterhorn. Zermatt Bergbahnen Matterhorn. Zermatt Bergbahnen Matterhorn. Zermatt Bergbahnen
Ad title Fire & Snow Zermatt Matterhorn. Zermatt Bergbahnen Matterhorn. Zermatt Bergbahnen
Ad text Menschenleere Pisten, klare Nachtluft, ein funkelnder Sternenhimmel, die Fackeln und du.⭐ Ein ein...  
Ad format Image Video Video
Categories Tourist Information Center Tourist Information Center Tourist Information Center
Duration 1 days 80 days 80 days
Like 38 0 0

Matterhorn. Zermatt Bergbahnen Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Matterhorn. Zermatt Bergbahnen” top 3 ads are: Image,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Matterhorn. Zermatt Bergbahnen” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Matterhorn. Zermatt Bergbahnen” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Fire & Snow Zermatt Matterhorn. Zermatt Bergbahnen Matterhorn. Zermatt Bergbahnen
Ad text  Menschenleere Pisten, klare Nachtluft, ein funkelnder Sternenhimmel, die Fackeln und du.⭐ Ein ein...    
Ad type  other  other  other
Ad word count 181  0  0

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Matterhorn. Zermatt Bergbahnen”, the text type used is other to obtain the best ad performance. “Matterhorn. Zermatt Bergbahnen” can use this copy style more. On the other hand, “Matterhorn. Zermatt Bergbahnen” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Matterhorn. Zermatt Bergbahnen” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Matterhorn. Zermatt Bergbahnen” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Matterhorn. Zermatt Bergbahnen” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Matterhorn. Zermatt Bergbahnen” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Matterhorn. Zermatt Bergbahnen” top 3 ads schedules are: 1 days,80 days, and 80 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Matterhorn. Zermatt Bergbahnen”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Matterhorn. Zermatt Bergbahnen” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Matterhorn. Zermatt Bergbahnen” ad case study report

If you want to check the best ad case study of other advertisers related to “Matterhorn. Zermatt Bergbahnen”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Matterhorn. Zermatt Bergbahnen”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.