Award-winning Case Study For Matsmart Suomi By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Matsmart Suomi”, or large enterprises, they have established a Facebook page for advertising and promotion. “Matsmart Suomi” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Matsmart Suomi” through the method of adspy!

Matsmart Suomi Facebook ad Introduction by ad spy method

“Matsmart Suomi” introduction:Matsmart myy 20-90 prosentin alennuksella tuotteita, jotka muuten usein päätyisivät hävikkiin.

“Matsmart Suomi” Facebook ads last run:2020-02-17 07:16:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Matsmart Suomi” ads data to help “Matsmart Suomi” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Matsmart Suomi”. In this report, we analyze in detail the best ad cases of “Matsmart Suomi”.

Matsmart Suomi Top3 Ads Case Study:

 1st2nd3rd
Advertisers Matsmart Suomi Matsmart Suomi Matsmart Suomi
Ad title Säästä jopa 90%! Anna koodi: TAMHEL15 Säästä jopa 50%!
Ad text VAU - pelastimme viime vuonna yhdessä 233% enemmän ruokaa kuin edeltävänä vuonna! Tehdään tästä v... 15% alennusta tilatessasi yli 40 €:lla! Säästä sekä luontoa, että lompakkoasi – Matsmartista voit... Nyt on aika pelastaa joulusuklaat mahtavin alennushinnoin! Pakkaukset saattavat näyttää jouluisil...
CTA type SHOP_NOW SHOP_NOW SHOP_NOW
Ad format Video Video Video
Categories other other other
Duration 40 days 2 days 2 days
Like 231 6 31

Matsmart Suomi Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Matsmart Suomi” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Matsmart Suomi” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Matsmart Suomi” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Säästä jopa 90%! Anna koodi: TAMHEL15 Säästä jopa 50%!
Ad text  VAU - pelastimme viime vuonna yhdessä 233% enemmän ruokaa kuin edeltävänä vuonna! Tehdään tästä v...  15% alennusta tilatessasi yli 40 €:lla! Säästä sekä luontoa, että lompakkoasi – Matsmartista voit...  Nyt on aika pelastaa joulusuklaat mahtavin alennushinnoin! Pakkaukset saattavat näyttää jouluisil...
Ad type  other  other  other
Ad word count 205  199  237

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Matsmart Suomi”, the text type used is other to obtain the best ad performance. “Matsmart Suomi” can use this copy style more. On the other hand, “Matsmart Suomi” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Matsmart Suomi” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Matsmart Suomi” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Matsmart Suomi” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Matsmart Suomi” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Matsmart Suomi” top 3 ads schedules are: 40 days,2 days, and 2 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Matsmart Suomi”‘s top 1 ad duration is 40 days. Every advertisement has a life cycle.
“Matsmart Suomi” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Matsmart Suomi” ad case study report

If you want to check the best ad case study of other advertisers related to “Matsmart Suomi”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Matsmart Suomi”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.