Award-winning Case Study For Matrix Nutrition By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Matrix Nutrition”, or large enterprises, they have established a Facebook page for advertising and promotion. “Matrix Nutrition” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Matrix Nutrition” through the method of adspy!

Matrix Nutrition Facebook ad Introduction by ad spy method

“Matrix Nutrition” introduction:Our mission is to provide you with the best sports supplements possible. At an affordable price.

“Matrix Nutrition” Facebook ads last run:2020-02-16 22:44:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Matrix Nutrition” ads data to help “Matrix Nutrition” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Matrix Nutrition”. In this report, we analyze in detail the best ad cases of “Matrix Nutrition”.

Matrix Nutrition Top3 Ads Case Study:

Advertisers Matrix Nutrition Matrix Nutrition Matrix Nutrition
Ad title BARGAIN BUNDLES FROM JUST £14.99! All of this for £39.99! All of this for £39.99!
Ad text Whatever Your Training Goals - We've Got You Covered. Quality Protein at Amazing Prices. #Rule... JOIN THE BUNDLE REVOLUTION! ALL THIS FOR £39.99! 5kg of protein and with every order you get..... Hey you! Yeah you! This could be yours! Our BIGGEST bundle. 5kg of protein, with 2 x Flapjacks,...
Ad format Video Image Image
Categories other Vitamins/Supplements other
Duration 1 days 181 days 1 days
Like 15 904 164

Matrix Nutrition Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Matrix Nutrition” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Matrix Nutrition” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Matrix Nutrition” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title BARGAIN BUNDLES FROM JUST £14.99! All of this for £39.99! All of this for £39.99!
Ad text  Whatever Your Training Goals - We've Got You Covered. Quality Protein at Amazing Prices. #Rule...  JOIN THE BUNDLE REVOLUTION! ALL THIS FOR £39.99! 5kg of protein and with every order you get.....  Hey you! Yeah you! This could be yours! Our BIGGEST bundle. 5kg of protein, with 2 x Flapjacks,...
Ad type  other  other  other
Ad word count 106  212  283

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Matrix Nutrition”, the text type used is other to obtain the best ad performance. “Matrix Nutrition” can use this copy style more. On the other hand, “Matrix Nutrition” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Matrix Nutrition” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Matrix Nutrition” are:SHOP_NOW,GET_OFFER,GET_OFFER.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Matrix Nutrition” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Matrix Nutrition” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Matrix Nutrition” top 3 ads schedules are: 1 days,181 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Matrix Nutrition”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Matrix Nutrition” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Matrix Nutrition” ad case study report

If you want to check the best ad case study of other advertisers related to “Matrix Nutrition”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Matrix Nutrition”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.