Award-winning Case Study For Match.com SE By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Match.com SE”, or large enterprises, they have established a Facebook page for advertising and promotion. “Match.com SE” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Match.com SE” through the method of adspy!

Match.com SE Facebook ad Introduction by ad spy method

“Match.com SE” introduction:Välkommen till Match.com Sverige på Facebook. Bli medlem och se singlar här: http://k.ilius.net/?mtcmk=826715&fsid=099

“Match.com SE” Facebook ads last run:2020-02-17 09:24:34

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Match.com SE” ads data to help “Match.com SE” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Match.com SE”. In this report, we analyze in detail the best ad cases of “Match.com SE”.

Match.com SE Top3 Ads Case Study:

 1st2nd3rd
Advertisers Match.com SE Match.com SE Match.com SE
Ad title Starta något äkta! Starta något äkta! Träffa din bästa matchning ✅
Ad text Ibland börjar en riktig relation inte som du tror #StartSomethingReal Ibland börjar en riktig relation inte som du tror #StartSomethingReal Upptäck Match! Det är det perfekta sättet att träffa singlar nära dig
CTA type SIGN_UP DOWNLOAD SIGN_UP
Ad format Carousel Video Video
Categories other other other
Duration 17 days 1 days 1 days
Like 48 40 23

Match.com SE Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Match.com SE” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Match.com SE” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Match.com SE” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Starta något äkta! Starta något äkta! Träffa din bästa matchning ✅
Ad text  Ibland börjar en riktig relation inte som du tror #StartSomethingReal  Ibland börjar en riktig relation inte som du tror #StartSomethingReal  Upptäck Match! Det är det perfekta sättet att träffa singlar nära dig
Ad type  other  other  other
Ad word count 70  70  70

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Match.com SE”, the text type used is other to obtain the best ad performance. “Match.com SE” can use this copy style more. On the other hand, “Match.com SE” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Match.com SE” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Match.com SE” are:SIGN_UP,DOWNLOAD,SIGN_UP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Match.com SE” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Match.com SE” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Match.com SE” top 3 ads schedules are: 17 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Match.com SE”‘s top 1 ad duration is 17 days. Every advertisement has a life cycle.
“Match.com SE” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Match.com SE” ad case study report

If you want to check the best ad case study of other advertisers related to “Match.com SE”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Match.com SE”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.