Award-winning Case Study For Matatu Game By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Matatu Game”, or large enterprises, they have established a Facebook page for advertising and promotion. “Matatu Game” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Matatu Game” through the method of adspy!

Matatu Game Facebook ad Introduction by ad spy method

“Matatu Game” introduction:Most Played Game in Uganda. The most addictive card game on earth......... Download Now:

“Matatu Game” Facebook ads last run:2020-02-20 06:47:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Matatu Game” ads data to help “Matatu Game” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Matatu Game”. In this report, we analyze in detail the best ad cases of “Matatu Game”.

Matatu Game Top3 Ads Case Study:

Advertisers Matatu Game Matatu Game Matatu Game
Ad title Play Matatu Win Real Cash with Matatu Champion Win Real Cash with Matatu Champion
Ad text A fresh new look for the classic Ugandan game. Download Now! Download Matatu Champion and win Real Cash Download Matatu Champion and win Real Cash
Ad format Image Image Image
Categories Games/Toys Games/Toys Games/Toys
Duration 1 days 13 days 13 days
Like 0 928 1939

Matatu Game Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Matatu Game” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Matatu Game” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Matatu Game” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Play Matatu Win Real Cash with Matatu Champion Win Real Cash with Matatu Champion
Ad text  A fresh new look for the classic Ugandan game. Download Now!  Download Matatu Champion and win Real Cash  Download Matatu Champion and win Real Cash
Ad type  other  other  other
Ad word count 60  42  42

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Matatu Game”, the text type used is other to obtain the best ad performance. “Matatu Game” can use this copy style more. On the other hand, “Matatu Game” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Matatu Game” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Matatu Game” are:DOWNLOAD,DOWNLOAD,DOWNLOAD.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “DOWNLOAD” help “Matatu Game” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Matatu Game” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Matatu Game” top 3 ads schedules are: 1 days,13 days, and 13 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Matatu Game”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Matatu Game” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Matatu Game” ad case study report

If you want to check the best ad case study of other advertisers related to “Matatu Game”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Matatu Game”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.