Award-winning Case Study For Matador Network By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Matador Network”, or large enterprises, they have established a Facebook page for advertising and promotion. “Matador Network” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Matador Network” through the method of adspy!

Matador Network Facebook ad Introduction by ad spy method

“Matador Network” introduction:Matador is a tribe of millions of travelers across the globe with an unquenchable thirst for adventure and exploration.

“Matador Network” Facebook ads last run:2020-01-24 18:25:03

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Matador Network” ads data to help “Matador Network” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Matador Network”. In this report, we analyze in detail the best ad cases of “Matador Network”.

Matador Network Top3 Ads Case Study:

 1st2nd3rd
Advertisers Matador Network Matador Network Matador Network
Ad title Dominica: The nature fix 7 wonderful sides of winter in Kelowna, British Columbia Sustainable travel guide: Kauai, Hawaii
Ad text From canyoneering to crystal blue water and the perfect sunset, reconnect with nature in Dominica... Which of these seven sides will you seek out when you visit? In Kauai rainforests, agricultural land, and vast beaches prevail.
CTA type N/A N/A N/A
Ad format Video Image Image
Categories other other other
Duration 10 days 13 days 1 days
Like 367 1997 2348

Matador Network Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Matador Network” top 3 ads are: Video,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Matador Network” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Matador Network” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Dominica: The nature fix 7 wonderful sides of winter in Kelowna, British Columbia Sustainable travel guide: Kauai, Hawaii
Ad text  From canyoneering to crystal blue water and the perfect sunset, reconnect with nature in Dominica...  Which of these seven sides will you seek out when you visit?  In Kauai rainforests, agricultural land, and vast beaches prevail.
Ad type  other  other  other
Ad word count 148  60  66

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Matador Network”, the text type used is other to obtain the best ad performance. “Matador Network” can use this copy style more. On the other hand, “Matador Network” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Matador Network” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Matador Network” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Matador Network” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Matador Network” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Matador Network” top 3 ads schedules are: 10 days,13 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Matador Network”‘s top 1 ad duration is 10 days. Every advertisement has a life cycle.
“Matador Network” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Matador Network” ad case study report

If you want to check the best ad case study of other advertisers related to “Matador Network”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Matador Network”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.