Award-winning Case Study For Mast General Store By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mast General Store”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mast General Store” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mast General Store” through the method of adspy!

Mast General Store Facebook ad Introduction by ad spy method

“Mast General Store” introduction:The Mast General Store was started by Henry Taylor in 1883. WW Mast bought into the establishment in 1897 and purchased the remainder in 1913. Today, the Original Store in Valle Crucis is the patriarch of this family of stores.

“Mast General Store” Facebook ads last run:2020-02-28 12:28:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mast General Store” ads data to help “Mast General Store” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mast General Store”. In this report, we analyze in detail the best ad cases of “Mast General Store”.

Mast General Store Top3 Ads Case Study:

Advertisers Mast General Store Mast General Store Mast General Store
Ad title Mast General Store Mast General Store Mast General Store
Ad text Home is where you find refuge from the hustle and bustle of work, errands, soccer practice, music... Here's a sweet gift idea for Mom - a handwarmer mug filled with old-fashioned favorite candies! N... Mother's Day is right around the corner, and we have some great gift ideas for all kinds of moms ...
Ad format Image Image Image
Categories other Company Company
Duration 1 days 1 days 1 days
Like 392 450 905

Mast General Store Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mast General Store” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mast General Store” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mast General Store” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mast General Store Mast General Store Mast General Store
Ad text  Home is where you find refuge from the hustle and bustle of work, errands, soccer practice, music...  Here's a sweet gift idea for Mom - a handwarmer mug filled with old-fashioned favorite candies! N...  Mother's Day is right around the corner, and we have some great gift ideas for all kinds of moms ...
Ad type  other  other  other
Ad word count 329  571  213

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mast General Store”, the text type used is other to obtain the best ad performance. “Mast General Store” can use this copy style more. On the other hand, “Mast General Store” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mast General Store” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mast General Store” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Mast General Store” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mast General Store” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mast General Store” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mast General Store”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Mast General Store” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mast General Store” ad case study report

If you want to check the best ad case study of other advertisers related to “Mast General Store”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mast General Store”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.