Award-winning Case Study For Massif des Vosges By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Massif des Vosges”, or large enterprises, they have established a Facebook page for advertising and promotion. “Massif des Vosges” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Massif des Vosges” through the method of adspy!

Massif des Vosges Facebook ad Introduction by ad spy method

“Massif des Vosges” introduction:Bienvenue dans le Massif des Vosges ! Nous partageons avec vous des idées visites, de séjours, balades à pied ou en vélo, festivités et événements et les nouveautés touristiques.

“Massif des Vosges” Facebook ads last run:2020-02-20 21:20:20

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Massif des Vosges” ads data to help “Massif des Vosges” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Massif des Vosges”. In this report, we analyze in detail the best ad cases of “Massif des Vosges”.

Massif des Vosges Top3 Ads Case Study:

Advertisers Massif des Vosges Massif des Vosges Massif des Vosges
Ad title Un réel moment de détente Profitez de la saison Le Massif des Vosges
Ad text Quoi de mieux qu'un bon bol d'air frais et d'un repas savoureux pour passer l'hiver ? Envie de pleine nature, de grands espaces, de paysages surprenants ? Découvrez le Massif des Vosges. Ne cherchez plus votre destination de vacances d'hiver. Activités pour tous, stations familiales…
Ad format Image Image Image
Categories Local & Travel Website Local & Travel Website Local & Travel Website
Duration 85 days 85 days 85 days
Like 21 8 3

Massif des Vosges Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Massif des Vosges” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Massif des Vosges” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Massif des Vosges” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Un réel moment de détente Profitez de la saison Le Massif des Vosges
Ad text  Quoi de mieux qu'un bon bol d'air frais et d'un repas savoureux pour passer l'hiver ?  Envie de pleine nature, de grands espaces, de paysages surprenants ? Découvrez le Massif des Vosges.  Ne cherchez plus votre destination de vacances d'hiver. Activités pour tous, stations familiales…
Ad type  other  other  other
Ad word count 85  100  97

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Massif des Vosges”, the text type used is other to obtain the best ad performance. “Massif des Vosges” can use this copy style more. On the other hand, “Massif des Vosges” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Massif des Vosges” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Massif des Vosges” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Massif des Vosges” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Massif des Vosges” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Massif des Vosges” top 3 ads schedules are: 85 days,85 days, and 85 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Massif des Vosges”‘s top 1 ad duration is 85 days. Every advertisement has a life cycle.
“Massif des Vosges” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Massif des Vosges” ad case study report

If you want to check the best ad case study of other advertisers related to “Massif des Vosges”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Massif des Vosges”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.