Award-winning Case Study For Maserati Westlake By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Maserati Westlake”, or large enterprises, they have established a Facebook page for advertising and promotion. “Maserati Westlake” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Maserati Westlake” through the method of adspy!

Maserati Westlake Facebook ad Introduction by ad spy method

“Maserati Westlake” introduction:As part of The O’Gara Group, Maserati Westlake is an award-winning new and pre-owned automotive retailer. This stunning dealership offers an elegant atmosphere and an invitation into the selective world of exotic, luxury vehicles.

“Maserati Westlake” Facebook ads last run:2020-02-21 07:14:21

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Maserati Westlake” ads data to help “Maserati Westlake” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Maserati Westlake”. In this report, we analyze in detail the best ad cases of “Maserati Westlake”.

Maserati Westlake Top3 Ads Case Study:

Advertisers Maserati Westlake Maserati Westlake Maserati Westlake
Ad title Timeline Photos $1,199/Mo | New Maserati GT Convertible Lease $999/Mo | 2018 GranTurismo Sport Lease
Ad text Maserati has never lost touch with elegance! Help us pick our #TBT for this week. Which #Maserati... Why wait? We have the new Maserati GT Convertible that you've been looking for! Lease yours today... Your 2018 Maserati GranTurismo Sport is waiting for you at Maserati Westlake! It features an adre...
Ad format Image Image Image
Categories Car Dealership Car Dealership Car Dealership
Duration 1 days 1 days 1 days
Like 26 2 10

Maserati Westlake Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Maserati Westlake” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Maserati Westlake” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Maserati Westlake” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos $1,199/Mo | New Maserati GT Convertible Lease $999/Mo | 2018 GranTurismo Sport Lease
Ad text  Maserati has never lost touch with elegance! Help us pick our #TBT for this week. Which #Maserati...  Why wait? We have the new Maserati GT Convertible that you've been looking for! Lease yours today...  Your 2018 Maserati GranTurismo Sport is waiting for you at Maserati Westlake! It features an adre...
Ad type  other  other  other
Ad word count 163  197  262

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Maserati Westlake”, the text type used is other to obtain the best ad performance. “Maserati Westlake” can use this copy style more. On the other hand, “Maserati Westlake” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Maserati Westlake” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Maserati Westlake” are:N/A,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Maserati Westlake” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Maserati Westlake” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Maserati Westlake” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Maserati Westlake”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Maserati Westlake” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Maserati Westlake” ad case study report

If you want to check the best ad case study of other advertisers related to “Maserati Westlake”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Maserati Westlake”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.