Award-winning Case Study For Marvel Contest of Champions By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marvel Contest of Champions”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marvel Contest of Champions” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marvel Contest of Champions” through the method of adspy!

Marvel Contest of Champions Facebook ad Introduction by ad spy method

“Marvel Contest of Champions” introduction:Official Marvel Contest of Champions page. Download the game for free.

“Marvel Contest of Champions” Facebook ads last run:2019-07-24 07:04:52

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marvel Contest of Champions” ads data to help “Marvel Contest of Champions” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marvel Contest of Champions”. In this report, we analyze in detail the best ad cases of “Marvel Contest of Champions”.

Marvel Contest of Champions Top3 Ads Case Study:

 1st2nd3rd
Advertisers Marvel Contest of Champions Marvel Contest of Champions Marvel Contest of Champions
Ad title Marvel Contest of Champions Marvel Contest of Champions MARVEL Contest of Champions
Ad text Smash, Battle and Quest your way through the MARVEL UNIVERSE! Smash, Battle and Quest your way through the MARVEL UNIVERSE! Collect and upgrade your favorite Marvel Heroes and Villians. Who's on your Marvel dream team?!
CTA type INSTALL_MOBILE_APP INSTALL_MOBILE_APP INSTALL_MOBILE_APP
Ad format Video Video Video
Categories other other other
Duration 1 days 1 days 34 days
Like 14 48 213

Marvel Contest of Champions Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marvel Contest of Champions” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marvel Contest of Champions” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marvel Contest of Champions” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Marvel Contest of Champions Marvel Contest of Champions MARVEL Contest of Champions
Ad text  Smash, Battle and Quest your way through the MARVEL UNIVERSE!  Smash, Battle and Quest your way through the MARVEL UNIVERSE!  Collect and upgrade your favorite Marvel Heroes and Villians. Who's on your Marvel dream team?!
Ad type  other  other  other
Ad word count 61  61  95

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marvel Contest of Champions”, the text type used is other to obtain the best ad performance. “Marvel Contest of Champions” can use this copy style more. On the other hand, “Marvel Contest of Champions” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marvel Contest of Champions” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marvel Contest of Champions” are:INSTALL_MOBILE_APP,INSTALL_MOBILE_APP,INSTALL_MOBILE_APP.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Marvel Contest of Champions” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marvel Contest of Champions” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marvel Contest of Champions” top 3 ads schedules are: 1 days,1 days, and 34 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marvel Contest of Champions”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Marvel Contest of Champions” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marvel Contest of Champions” ad case study report

If you want to check the best ad case study of other advertisers related to “Marvel Contest of Champions”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marvel Contest of Champions”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.