Award-winning Case Study For Marvel App By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marvel App”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marvel App” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marvel App” through the method of adspy!

Marvel App Facebook ad Introduction by ad spy method

“Marvel App” introduction:Turn your sketches and images into realistic prototypes for any device and get feedback. No coding required.

“Marvel App” Facebook ads last run:2020-02-20 21:14:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marvel App” ads data to help “Marvel App” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marvel App”. In this report, we analyze in detail the best ad cases of “Marvel App”.

Marvel App Top3 Ads Case Study:

Advertisers Marvel App Marvel App Marvel App
Ad title Timeline Photos Timeline Photos Great Interfaces Are Made Of Good Typography
Ad text Introducing The Design Thinking Workshop Kit! Run your own Design Thinking session with our 4 p... Looking for a new way to bring teams together on design decisions this year? Try out our Design... “Web Design is 95% Typography.”
Ad format Image Image Image
Categories Product/Service Product/Service Product/Service
Duration 6 days 1 days 1 days
Like 19 15 39

Marvel App Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marvel App” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marvel App” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marvel App” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Timeline Photos Timeline Photos Great Interfaces Are Made Of Good Typography
Ad text  Introducing The Design Thinking Workshop Kit! Run your own Design Thinking session with our 4 p...  Looking for a new way to bring teams together on design decisions this year? Try out our Design...  “Web Design is 95% Typography.”
Ad type  other  other  other
Ad word count 231  353  31

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marvel App”, the text type used is other to obtain the best ad performance. “Marvel App” can use this copy style more. On the other hand, “Marvel App” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marvel App” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marvel App” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Marvel App” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marvel App” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marvel App” top 3 ads schedules are: 6 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marvel App”‘s top 1 ad duration is 6 days. Every advertisement has a life cycle.
“Marvel App” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marvel App” ad case study report

If you want to check the best ad case study of other advertisers related to “Marvel App”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marvel App”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.