Award-winning Case Study For Marsquest Sunglasses By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marsquest Sunglasses”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marsquest Sunglasses” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marsquest Sunglasses” through the method of adspy!

Marsquest Sunglasses Facebook ad Introduction by ad spy method

“Marsquest Sunglasses” introduction:MarsQuest Inc. is a Toronto-based eyewear brand of affordable high-end sunglasses for trendsetters.

“Marsquest Sunglasses” Facebook ads last run:2020-02-17 08:08:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marsquest Sunglasses” ads data to help “Marsquest Sunglasses” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marsquest Sunglasses”. In this report, we analyze in detail the best ad cases of “Marsquest Sunglasses”.

Marsquest Sunglasses Top3 Ads Case Study:

Advertisers Marsquest Sunglasses Marsquest Sunglasses Marsquest Sunglasses
Ad title Marsquest Sunglasses Be the Statement Maker Look Perfect at Any Angle
Ad text The work of 30+ years experience, 100+ hours and 50+ steps in each pair. Become the centre of attention with these! These chic styles are your closet's secret weapon. Be at the forefront of style with these.
Ad format Carousel Video Video
Categories Sunglasses & Eyewear Store Sunglasses & Eyewear Store Sunglasses & Eyewear Store
Duration 1 days 1 days 1 days
Like 1 0 0

Marsquest Sunglasses Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marsquest Sunglasses” top 3 ads are: Carousel,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marsquest Sunglasses” likes to use Carousel ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marsquest Sunglasses” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Marsquest Sunglasses Be the Statement Maker Look Perfect at Any Angle
Ad text  The work of 30+ years experience, 100+ hours and 50+ steps in each pair.  Become the centre of attention with these!  These chic styles are your closet's secret weapon. Be at the forefront of style with these.
Ad type  other  other  other
Ad word count 72  42  91

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marsquest Sunglasses”, the text type used is other to obtain the best ad performance. “Marsquest Sunglasses” can use this copy style more. On the other hand, “Marsquest Sunglasses” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marsquest Sunglasses” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marsquest Sunglasses” are:SHOP_NOW,SHOP_NOW,SHOP_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SHOP_NOW” help “Marsquest Sunglasses” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marsquest Sunglasses” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marsquest Sunglasses” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marsquest Sunglasses”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Marsquest Sunglasses” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marsquest Sunglasses” ad case study report

If you want to check the best ad case study of other advertisers related to “Marsquest Sunglasses”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marsquest Sunglasses”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.