Award-winning Case Study For Mars Summit By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mars Summit”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mars Summit” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mars Summit” through the method of adspy!

Mars Summit Facebook ad Introduction by ad spy method

“Mars Summit” introduction:Worldview Summit is a chance to explore the ultimate questions of life from a Christian worldview.

“Mars Summit” Facebook ads last run:2020-02-22 21:42:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mars Summit” ads data to help “Mars Summit” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mars Summit”. In this report, we analyze in detail the best ad cases of “Mars Summit”.

Mars Summit Top3 Ads Case Study:

Advertisers Mars Summit Mars Summit Mars Summit
Ad title Mars Summit Worldview Summit Worldview Summit
Ad text One of the ground rules of science, espoused by agencies such as the National Academy of Sciences... Does Jesus love Muslims? All over the world Muslims are having dreams and visions of Jesus. The... How did God transform the life of a gay activist who opposed Christianity? David Bennett grew up...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories Religious Organization Religious Organization Religious Organization
Duration 162 days 72 days 112 days
Like 90 143 135

Mars Summit Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mars Summit” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mars Summit” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mars Summit” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Mars Summit Worldview Summit Worldview Summit
Ad text  One of the ground rules of science, espoused by agencies such as the National Academy of Sciences...  Does Jesus love Muslims? All over the world Muslims are having dreams and visions of Jesus. The...  How did God transform the life of a gay activist who opposed Christianity? David Bennett grew up...
Ad type  other  other  other
Ad word count 1781  2275  2652

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mars Summit”, the text type used is other to obtain the best ad performance. “Mars Summit” can use this copy style more. On the other hand, “Mars Summit” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mars Summit” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Mars Summit” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Mars Summit” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mars Summit” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mars Summit” top 3 ads schedules are: 162 days,72 days, and 112 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mars Summit”‘s top 1 ad duration is 162 days. Every advertisement has a life cycle.
“Mars Summit” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mars Summit” ad case study report

If you want to check the best ad case study of other advertisers related to “Mars Summit”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mars Summit”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.