Award-winning Case Study For Marriott Careers By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marriott Careers”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marriott Careers” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marriott Careers” through the method of adspy!

Marriott Careers Facebook ad Introduction by ad spy method

“Marriott Careers” introduction:Search and apply for jobs at Marriott International or our 30 inspiring brands at or

“Marriott Careers” Facebook ads last run:2020-02-17 07:52:35

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marriott Careers” ads data to help “Marriott Careers” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marriott Careers”. In this report, we analyze in detail the best ad cases of “Marriott Careers”.

Marriott Careers Top3 Ads Case Study:

Advertisers Marriott Careers Marriott Careers Marriott Careers
Ad title 时间线照片 Jobs with Four Points by Sheraton The Key to Success with Chef Raphael | #DiaryOfTheCraft Artisan Series
Ad text Help make the fun happen across our golf, fitness, and entertainment offerings at Marriott Intern... Deliver authentic service with a taste of the local area to hotel guests when you join the Four P... Raphael Szurek, #Chef de Cuisine of Silvester's Restaurant at the Sydney Harbour Marriott Hotel a...
Ad format Image Image Video
Categories other other other
Duration 1 days 1 days 1 days
Like 27149 50641 909

Marriott Careers Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marriott Careers” top 3 ads are: Image,Image, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marriott Careers” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marriott Careers” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title 时间线照片 Jobs with Four Points by Sheraton The Key to Success with Chef Raphael | #DiaryOfTheCraft Artisan Series
Ad text  Help make the fun happen across our golf, fitness, and entertainment offerings at Marriott Intern...  Deliver authentic service with a taste of the local area to hotel guests when you join the Four P...  Raphael Szurek, #Chef de Cuisine of Silvester's Restaurant at the Sydney Harbour Marriott Hotel a...
Ad type  other  other  other
Ad word count 194  279  338

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marriott Careers”, the text type used is other to obtain the best ad performance. “Marriott Careers” can use this copy style more. On the other hand, “Marriott Careers” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marriott Careers” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marriott Careers” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Marriott Careers” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marriott Careers” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marriott Careers” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marriott Careers”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Marriott Careers” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marriott Careers” ad case study report

If you want to check the best ad case study of other advertisers related to “Marriott Careers”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marriott Careers”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.