Award-winning Case Study For Marrakech Riad By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marrakech Riad”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marrakech Riad” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marrakech Riad” through the method of adspy!

Marrakech Riad Facebook ad Introduction by ad spy method

“Marrakech Riad” introduction:Marrakech Riad offer four luxurious Riads in the heart of Marrakech, each has it’s own personality, all provide a warm Moroccan welcome.

“Marrakech Riad” Facebook ads last run:2020-02-23 19:08:38

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marrakech Riad” ads data to help “Marrakech Riad” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marrakech Riad”. In this report, we analyze in detail the best ad cases of “Marrakech Riad”.

Marrakech Riad Top3 Ads Case Study:

Advertisers Marrakech Riad Marrakech Riad Marrakech Riad
Ad title Marrakech Romantic Break from £175pp Marrakech Riad Marrakech Riad
Ad text Marrakech is the perfect destination for a romantic three night city break - Private transfers fr... From romantic escapes to relaxing family breaks, visit Morocco’s captivating imperial city #Marra... From romantic escapes to relaxing family breaks, visit Morocco’s captivating imperial city #Marra...
Ad format Video Video Video
Categories Hotel Hotel Hotel
Duration 287 days 227 days 399 days
Like 98 275 122

Marrakech Riad Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marrakech Riad” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marrakech Riad” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marrakech Riad” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Marrakech Romantic Break from £175pp Marrakech Riad Marrakech Riad
Ad text  Marrakech is the perfect destination for a romantic three night city break - Private transfers fr...  From romantic escapes to relaxing family breaks, visit Morocco’s captivating imperial city #Marra...  From romantic escapes to relaxing family breaks, visit Morocco’s captivating imperial city #Marra...
Ad type  other  other  other
Ad word count 393  127  127

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marrakech Riad”, the text type used is other to obtain the best ad performance. “Marrakech Riad” can use this copy style more. On the other hand, “Marrakech Riad” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marrakech Riad” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marrakech Riad” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Marrakech Riad” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marrakech Riad” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marrakech Riad” top 3 ads schedules are: 287 days,227 days, and 399 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marrakech Riad”‘s top 1 ad duration is 287 days. Every advertisement has a life cycle.
“Marrakech Riad” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marrakech Riad” ad case study report

If you want to check the best ad case study of other advertisers related to “Marrakech Riad”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marrakech Riad”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.