Award-winning Case Study For Marks and Spencer By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marks and Spencer”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marks and Spencer” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marks and Spencer” through the method of adspy!

Marks and Spencer Facebook ad Introduction by ad spy method

“Marks and Spencer” introduction:Vítáme Vás na oficiální stránce Marks and Spencer Česká republika!

“Marks and Spencer” Facebook ads last run:2020-02-17 08:44:40

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marks and Spencer” ads data to help “Marks and Spencer” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marks and Spencer”. In this report, we analyze in detail the best ad cases of “Marks and Spencer”.

Marks and Spencer Top3 Ads Case Study:

Advertisers Marks and Spencer Marks and Spencer Marks and Spencer
Ad title Marks and Spencer Marks and Spencer Marks and Spencer
Ad text Známka Fairtrade + původ z různých koutů světa = šálek kávy z M&S! ☕️ A navíc až do 30. 1. v rámc... Do sychravého počasí je tato džínová bunda ideální! Najdete ji v našich kamenných prodejnách i na... Navštivte naši prodejnu na Václavském náměstí a naučte se samovyšetření prsou, které včas může po...
CTA type N/A N/A N/A
Ad format Image Image Image
Categories other other Retail Company
Duration 1 days 2 days 15 days
Like 26 18 25

Marks and Spencer Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marks and Spencer” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marks and Spencer” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marks and Spencer” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Marks and Spencer Marks and Spencer Marks and Spencer
Ad text  Známka Fairtrade + původ z různých koutů světa = šálek kávy z M&S! ☕️ A navíc až do 30. 1. v rámc...  Do sychravého počasí je tato džínová bunda ideální! Najdete ji v našich kamenných prodejnách i na...  Navštivte naši prodejnu na Václavském náměstí a naučte se samovyšetření prsou, které včas může po...
Ad type  other  other  other
Ad word count 155  122  243

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marks and Spencer”, the text type used is other to obtain the best ad performance. “Marks and Spencer” can use this copy style more. On the other hand, “Marks and Spencer” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marks and Spencer” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marks and Spencer” are:N/A,N/A,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Marks and Spencer” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marks and Spencer” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marks and Spencer” top 3 ads schedules are: 1 days,2 days, and 15 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marks and Spencer”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Marks and Spencer” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marks and Spencer” ad case study report

If you want to check the best ad case study of other advertisers related to “Marks and Spencer”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marks and Spencer”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.