Award-winning Case Study For Marina Bay Sands By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marina Bay Sands”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marina Bay Sands” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marina Bay Sands” through the method of adspy!

Marina Bay Sands Facebook ad Introduction by ad spy method

“Marina Bay Sands” introduction:Marina Bay Sands is the leading business, leisure and entertainment destination in Asia. Chat with us on Facebook Messenger to plan your next visit!

“Marina Bay Sands” Facebook ads last run:2020-02-17 06:48:37

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marina Bay Sands” ads data to help “Marina Bay Sands” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marina Bay Sands”. In this report, we analyze in detail the best ad cases of “Marina Bay Sands”.

Marina Bay Sands Top3 Ads Case Study:

 1st2nd3rd
Advertisers Marina Bay Sands Marina Bay Sands Marina Bay Sands
Ad title Angelina Angelina Angelina
Ad text There are chocolates. And then there are chocolates from Angelina. Your Valentine will be absolut... There are chocolates. And then there are chocolates from Angelina. Your Valentine will be absolut... There are chocolates. And then there are chocolates from Angelina. Your Valentine will be absolut...
CTA type LEARN_MORE LEARN_MORE LEARN_MORE
Ad format Image Image Image
Categories other other other
Duration 1 days 1 days 1 days
Like 62 5 17

Marina Bay Sands Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marina Bay Sands” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marina Bay Sands” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marina Bay Sands” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Angelina Angelina Angelina
Ad text  There are chocolates. And then there are chocolates from Angelina. Your Valentine will be absolut...  There are chocolates. And then there are chocolates from Angelina. Your Valentine will be absolut...  There are chocolates. And then there are chocolates from Angelina. Your Valentine will be absolut...
Ad type  other  other  other
Ad word count 148  148  148

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marina Bay Sands”, the text type used is other to obtain the best ad performance. “Marina Bay Sands” can use this copy style more. On the other hand, “Marina Bay Sands” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marina Bay Sands” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marina Bay Sands” are:LEARN_MORE,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Marina Bay Sands” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marina Bay Sands” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marina Bay Sands” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marina Bay Sands”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Marina Bay Sands” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marina Bay Sands” ad case study report

If you want to check the best ad case study of other advertisers related to “Marina Bay Sands”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marina Bay Sands”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.