Award-winning Case Study For Marco Mengoni By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Marco Mengoni”, or large enterprises, they have established a Facebook page for advertising and promotion. “Marco Mengoni” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Marco Mengoni” through the method of adspy!

Marco Mengoni Facebook ad Introduction by ad spy method

“Marco Mengoni” introduction:web > App > twitter > instagram >

“Marco Mengoni” Facebook ads last run:2020-02-12 09:05:16

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Marco Mengoni” ads data to help “Marco Mengoni” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Marco Mengoni”. In this report, we analyze in detail the best ad cases of “Marco Mengoni”.

Marco Mengoni Top3 Ads Case Study:

Advertisers Marco Mengoni Marco Mengoni Marco Mengoni
Ad title #ATLANTICOSoundcheck - In edizione limitata. Marco Mengoni Atlantico Tour - Torino
Ad text ATLANTICO Soundcheck: la musica, i dialoghi, i suoni registrati nella sala prove del Tour. Lo tro...  Tre anni fa ci eravamo lasciati così! Marco sta tornando: il 27 aprile (sold out) e il 28 aprile ...
Ad format Video Video Video
Categories Musician/Band Musician/Band Musician/Band
Duration 1 days 1 days 3 days
Like 2826 0 5522

Marco Mengoni Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Marco Mengoni” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Marco Mengoni” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Marco Mengoni” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title #ATLANTICOSoundcheck - In edizione limitata. Marco Mengoni Atlantico Tour - Torino
Ad text  ATLANTICO Soundcheck: la musica, i dialoghi, i suoni registrati nella sala prove del Tour. Lo tro...    Tre anni fa ci eravamo lasciati così! Marco sta tornando: il 27 aprile (sold out) e il 28 aprile ...
Ad type  other  other  other
Ad word count 176  0  146

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Marco Mengoni”, the text type used is other to obtain the best ad performance. “Marco Mengoni” can use this copy style more. On the other hand, “Marco Mengoni” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Marco Mengoni” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Marco Mengoni” are:N/A,LEARN_MORE,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “N/A” help “Marco Mengoni” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Marco Mengoni” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Marco Mengoni” top 3 ads schedules are: 1 days,1 days, and 3 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Marco Mengoni”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Marco Mengoni” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Marco Mengoni” ad case study report

If you want to check the best ad case study of other advertisers related to “Marco Mengoni”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Marco Mengoni”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.