Marche Tourism Case Study Adspy Report of Best Ads - BigSpy

Facebook is the world’s largest social media platform, with 60% of brands marketing on Facebook.Facebook is a platform full of business opportunities. Whether it is individual users, small and medium enterprises, or large enterprises, they have established brand pages on Facebook for advertising and promotion. “Marche Tourism” chose to advertise on Facebook and achieved success. Now we analyze its successful advertising experience through BigSpy.

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks “Marche Tourism” ads and analyzes advertising data to help “Marche Tourism” find the best conversion creatives and ad copy.BigSpy makes the advertising world transparent, allowing more businesses to increase sales conversions through advertising spies. Now BigSpy generates an advertisement report for “Marche Tourism”, and the link is “advertiser report“. In this report, we analyze in detail the best advertising cases of “Marche Tourism”.

Marche Tourism Facebook adspy

“Marche Tourism” introduction:Marche Tourism è la Pagina Ufficiale dedicata all'informazione e al dialogo sul turismo della Regione Marche. È gestita dal Social Media Team Marche. #destinazionemarche #viaggi

“Marche Tourism” Facebook ads last run:2020-02-17 05:20:32

Top3 Advertising Case Study:

 1st2nd3rd
Advertisers Marche Tourism Marche Tourism Marche Tourism
Ad title Marche, Regione ospite al Salone del Libro di Torino Marche Tourism Recanati e Porto Recanati | Marche, Bellezza Infinita
Ad text Le Marche, per la prima volta Regione ospite al Salone Internazionale del Libro di Torino. Ad att... I borghi delle Marche sono luoghi di storia e tradizione che sapranno accogliervi con calore! Sia... Recanati e Porto Recanati | Marche, Bellezza Infinita Che ne dite di un bel viaggio nelle Marche...
CTA type LEARN_MORE NO_BUTTON N/A
Ad format Image Image Video
Categories Local & Travel Website Local & Travel Website Local & Travel Website
Duration 1 days 1 days 1 days
Like 4 359 70

Marche Tourism facebook ad case analytics and study

1.Advertising format and material analysis:

The advertising formats used by “Marche Tourism” top 3 ads are Image,Image, and Video.

Ad Format Optimization Suggestions:

The Facebook algorithm indicates that Facebook will give priority to displaying videos to user news sources. So, to get more advertising reach, consider video advertising.

In summary: Facebook’s creatives determine the user’s first sense of advertising. A / B testing of different creatives is required, and different creatives are used for different audiences. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Advertising copy analysis and study:

 1st2nd3rd
Ad titleMarche, Regione ospite al Salone del Libro di TorinoMarche TourismRecanati e Porto Recanati | Marche, Bellezza Infinita
Ad text Le Marche, per la prima volta Regione ospite al Salone Internazionale del Libro di Torino. Ad att... I borghi delle Marche sono luoghi di storia e tradizione che sapranno accogliervi con calore! Sia... Recanati e Porto Recanati | Marche, Bellezza Infinita Che ne dite di un bel viaggio nelle Marche...
Ad type other other other
Ad word count314 292 380

Ad copy optimization suggestions:

Although copywriting accounts for a small part of advertising, copywriting can directly affect the click-through rate of ads. Among all the ads of “Marche Tourism”, the text type used is other to obtain the best advertising results. “Marche Tourism” can use this copy style more. On the other hand, Advertising copy requires A / B testing, because the length of copy, spacing, and size of fonts, white space, etc. are all different.

Summary: Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing ad copy, advertisers can learn how to design good ad copy.

3. Type of CTA analytics and study:

The types of CTA used by “Marche Tourism” are:LEARN_MORE,NO_BUTTON,N/A.

CTA optimization recommendations:

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it. Adding a call to action to your Facebook ad lets users know what to expect from the other side of the ad.

In the 1st advertising case, the use of “LEARN_MORE” help “Marche Tourism” gets a higher conversion.

In summary: Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for your test.

4. Advertising schedule:

“Marche Tourism” When Facebook ads are placed on Facebook, the ad schedules are 1 days,1 days, and 1 days.

Ad scheduling optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook advertising report, which day and time will you get the results. With this, you can set the schedule for your ads so that they only run during valuable time periods.

Finally, the above is the analysis and optimization suggestions for the Facebook ads of “Marche Tourism”. The analysis and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through Bigspy. In real advertising marketing, marketers also need to have in-depth analysis of products through BigSpy, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.