Award-winning Case Study For Map of Iceland By Adspy - BigSpy

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Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Map of Iceland”, or large enterprises, they have established a Facebook page for advertising and promotion. “Map of Iceland” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Map of Iceland” through the method of adspy!

Map of Iceland Facebook ad Introduction by ad spy method

“Map of Iceland” introduction:Map of Iceland is an App for travelers visiting Iceland and offers companies a powerful way to promote their products and services.

“Map of Iceland” Facebook ads last run:2020-02-19 21:26:51

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Map of Iceland” ads data to help “Map of Iceland” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Map of Iceland”. In this report, we analyze in detail the best ad cases of “Map of Iceland”.

Map of Iceland Top3 Ads Case Study:

 1st2nd3rd
Advertisers Map of Iceland Map of Iceland Map of Iceland
Ad title Iceland Golfer Weekend - Midnight Golf Brautarholt Golf Course | Reykjavik City Guide N/A
Ad text When you find a place where the sun doesn't set, you can play golf 24 hours a day! https://www....  N/A
CTA type LEARN_MORE LEARN_MORE N/A
Ad format Video Image N/A
Categories N/A N/A other
Duration 1 days 3 days N/A
Like 0 78 N/A

Map of Iceland Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Map of Iceland” top 3 ads are: Video,Image, and N/A.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Map of Iceland” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Map of Iceland” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Iceland Golfer Weekend - Midnight Golf Brautarholt Golf Course | Reykjavik City Guide N/A
Ad text  When you find a place where the sun doesn't set, you can play golf 24 hours a day! https://www....    N/A
Ad type  other  other  other
Ad word count 128  0  N/A

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Map of Iceland”, the text type used is other to obtain the best ad performance. “Map of Iceland” can use this copy style more. On the other hand, “Map of Iceland” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Map of Iceland” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Map of Iceland” are:LEARN_MORE,LEARN_MORE,N/A.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Map of Iceland” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Map of Iceland” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Map of Iceland” top 3 ads schedules are: 1 days,3 days, and N/A.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Map of Iceland”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Map of Iceland” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Map of Iceland” ad case study report

If you want to check the best ad case study of other advertisers related to “Map of Iceland”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Map of Iceland”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.