Award-winning Case Study For Manulife Malaysia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Manulife Malaysia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Manulife Malaysia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Manulife Malaysia” through the method of adspy!

Manulife Malaysia Facebook ad Introduction by ad spy method

“Manulife Malaysia” introduction:Manulife Malaysia is here to help you achieve the life of your dreams. Talk to us about finding the perfect insurance or asset management solutions for you and your loved ones. #StartNow

“Manulife Malaysia” Facebook ads last run:2020-02-17 08:04:31

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Manulife Malaysia” ads data to help “Manulife Malaysia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Manulife Malaysia”. In this report, we analyze in detail the best ad cases of “Manulife Malaysia”.

Manulife Malaysia Top3 Ads Case Study:

Advertisers Manulife Malaysia Manulife Malaysia Manulife Malaysia
Ad title Manulife Malaysia Work at your terms with Manulife Malaysia Manulife Malaysia
Ad text Planning insurance coverage for your #healthcare doesn’t have to consume so much time and money. ... There’s no such thing as a bad work day - when you work at your terms. At #ManulifeMalaysia, yo... As your family grows, so should your insurance coverage. ManuHealth Elite’s Family Coverage optio...
Ad format Image Video Image
Categories Investment Management Company Investment Management Company Investment Management Company
Duration 1 days 1 days 1 days
Like 49 9 46

Manulife Malaysia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Manulife Malaysia” top 3 ads are: Image,Video, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Manulife Malaysia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Manulife Malaysia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Manulife Malaysia Work at your terms with Manulife Malaysia Manulife Malaysia
Ad text  Planning insurance coverage for your #healthcare doesn’t have to consume so much time and money. ...  There’s no such thing as a bad work day - when you work at your terms. At #ManulifeMalaysia, yo...  As your family grows, so should your insurance coverage. ManuHealth Elite’s Family Coverage optio...
Ad type  other  other  other
Ad word count 421  336  336

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Manulife Malaysia”, the text type used is other to obtain the best ad performance. “Manulife Malaysia” can use this copy style more. On the other hand, “Manulife Malaysia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Manulife Malaysia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Manulife Malaysia” are:LEARN_MORE,SIGN_UP,LEARN_MORE.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “LEARN_MORE” help “Manulife Malaysia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Manulife Malaysia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Manulife Malaysia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Manulife Malaysia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Manulife Malaysia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Manulife Malaysia” ad case study report

If you want to check the best ad case study of other advertisers related to “Manulife Malaysia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Manulife Malaysia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.