Award-winning Case Study For Manulife Cambodia By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Manulife Cambodia”, or large enterprises, they have established a Facebook page for advertising and promotion. “Manulife Cambodia” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Manulife Cambodia” through the method of adspy!

Manulife Cambodia Facebook ad Introduction by ad spy method

“Manulife Cambodia” introduction:Manulife is one of the world's leading life insurance companies and became the first foreign-owned international life insurance company in Cambodia.

“Manulife Cambodia” Facebook ads last run:2020-02-17 05:04:30

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Manulife Cambodia” ads data to help “Manulife Cambodia” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Manulife Cambodia”. In this report, we analyze in detail the best ad cases of “Manulife Cambodia”.

Manulife Cambodia Top3 Ads Case Study:

Advertisers Manulife Cambodia Manulife Cambodia Manulife Cambodia
Ad title ចុច Sign Up នៅទីនេះ ចុចទីនេះសម្រាប់ពត៌មានបន្ថែម ចុចទីនេះដើម្បីទាក់ទងមកកាន់យើងខ្ញុំ
Ad text ព្រោះលោកអ្នកមិនអាចទាញពេលវេលាត្រលប់មកវិញទើបរាល់វិនាទីមានតម្លៃណាស់សម្រាប់មនុស្សជាទីស្រឡាញ់​​​របស់លោ... ដើម្បីរ៉ាប់រងបន្ទុកលោកអ្នក! ទទួលបានការការពាររហូតដល់ 26 ស្ថានភាពជំងឺធ្ងន់ធ្ងរ រួមជាមួយទឹកប្រាក់ធាន... សម្រាប់លោកអ្នក និងមនុស្សជាទីស្រលាញ់ចំពោះការស្វែងយល់ពីការការពារប្រាក់សន្សំ និងអនាគតការសិក្សាកូនៗ គ...
Ad format Image Image Image
Categories other other Insurance Company
Duration 1 days 1 days 1 days
Like 1034 139 23

Manulife Cambodia Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Manulife Cambodia” top 3 ads are: Image,Image, and Image.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Manulife Cambodia” likes to use Image ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Manulife Cambodia” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title ចុច Sign Up នៅទីនេះ ចុចទីនេះសម្រាប់ពត៌មានបន្ថែម ចុចទីនេះដើម្បីទាក់ទងមកកាន់យើងខ្ញុំ
Ad text  ព្រោះលោកអ្នកមិនអាចទាញពេលវេលាត្រលប់មកវិញទើបរាល់វិនាទីមានតម្លៃណាស់សម្រាប់មនុស្សជាទីស្រឡាញ់​​​របស់លោ...  ដើម្បីរ៉ាប់រងបន្ទុកលោកអ្នក! ទទួលបានការការពាររហូតដល់ 26 ស្ថានភាពជំងឺធ្ងន់ធ្ងរ រួមជាមួយទឹកប្រាក់ធាន...  សម្រាប់លោកអ្នក និងមនុស្សជាទីស្រលាញ់ចំពោះការស្វែងយល់ពីការការពារប្រាក់សន្សំ និងអនាគតការសិក្សាកូនៗ គ...
Ad type  other  other  other
Ad word count 252  182  206

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Manulife Cambodia”, the text type used is other to obtain the best ad performance. “Manulife Cambodia” can use this copy style more. On the other hand, “Manulife Cambodia” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Manulife Cambodia” can learn competitors how to write a good ad copy.

3. Type of CTA case study:

The types of CTA used by “Manulife Cambodia” are:SIGN_UP,LEARN_MORE,CALL_NOW.

Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “SIGN_UP” help “Manulife Cambodia” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Manulife Cambodia” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Manulife Cambodia” top 3 ads schedules are: 1 days,1 days, and 1 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Manulife Cambodia”‘s top 1 ad duration is 1 days. Every advertisement has a life cycle.
“Manulife Cambodia” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Manulife Cambodia” ad case study report

If you want to check the best ad case study of other advertisers related to “Manulife Cambodia”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Manulife Cambodia”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.