Award-winning Case Study For Mantra FM By Adspy - BigSpy


Facebook is the world’s largest social media platform. 80% of brands choose to advertise on Facebook, which is full of business opportunities. Whether it’s individual users, small and medium enterprises like “Mantra FM”, or large enterprises, they have established a Facebook page for advertising and promotion. “Mantra FM” chose to advertise on Facebook and achieved success. Now, BigSpy do a case study and research on “Mantra FM” through the method of adspy!

Mantra FM Facebook ad Introduction by ad spy method

“Mantra FM” introduction:91.9 FM buenos aires y

“Mantra FM” Facebook ads last run:2019-05-08 00:52:18

BigSpy is an adspy tool. BigSpy can capture ads from multiple social media such as Facebook, Instagram, Twitter, etc. It can spy ad information in 40 countries and store 160 million ad data. It is the world’s largest ad database.

BigSpy tracks and analyzes “Mantra FM” ads data to help “Mantra FM” find the best conversion ad creatives and ad copy. BigSpy makes the advertising world transparent, helps more businesses to increase sales conversions through adspy. 

Now BigSpy generates an ad report for “Mantra FM”. In this report, we analyze in detail the best ad cases of “Mantra FM”.

Mantra FM Top3 Ads Case Study:

Advertisers Mantra FM Mantra FM Mantra FM
Ad title Descarga la APP Gratis  Descarga en tu móvil OmDemand❗ Descarga Mantra FM❗
Ad text Más de 50 programas semanales para escuchar❗ Descarga y mantente conectad@ a MANTRA FM 91.9 a tr... Mantra FM disponible todas las veces que lo desees❗ Descargate nuestra APP y disfrutá de toda nue... CONÉCTATE 🧘‍♀✨🧘‍♂ Queremos SER tu mejor compañía❗ Descargate nuestra APP y disfrutá de toda nuest...
Ad format Video Video Video
Categories Broadcasting & Media Production Company Broadcasting & Media Production Company Broadcasting & Media Production Company
Duration 264 days 236 days 86 days
Like 29 6 1

Mantra FM Facebook ad case study and analytics

1.Ad format case study:

The ad formats used by “Mantra FM” top 3 ads are: Video,Video, and Video.

Ad format analytics and optimization suggestions:

The Facebook algorithm indicates that Facebook will show more video ads to users. So, to get more ad reach, consider video ads.

“Mantra FM” likes to use Video ads as material. In fact, Facebook’s creatives determine the user’s first sense. “Mantra FM” perform A / B testing on different creatives and use different creatives according to different audience types. In addition, you can also use BigSpy to spy the industry’s latest ads and competitors’ ads. BigSpy provides the material download function to help you solve your creative troubles.

2. Ad copy case study:

  1st 2nd 3rd
Ad title Descarga la APP Gratis Descarga en tu móvil OmDemand❗ Descarga Mantra FM❗
Ad text  Más de 50 programas semanales para escuchar❗ Descarga y mantente conectad@ a MANTRA FM 91.9 a tr...  Mantra FM disponible todas las veces que lo desees❗ Descargate nuestra APP y disfrutá de toda nue...  CONÉCTATE 🧘‍♀✨🧘‍♂ Queremos SER tu mejor compañía❗ Descargate nuestra APP y disfrutá de toda nuest...
Ad type  other  other  other
Ad word count 162  124  122

The text in the ad is an important part of the ad, and it is the key to let the ad users convert into actual customers. Among all the ads of “Mantra FM”, the text type used is other to obtain the best ad performance. “Mantra FM” can use this copy style more. On the other hand, “Mantra FM” mainly conducts A / B testing on the copy, because the different lengths of the copy, the symbols used, and the subject of the copy all directly affect the CTR.

Ad copy analytics and optimization suggestions:

Different copywriting effects are different. The core of designing copywriting is to capture the user’s psychology and the selling point of the product and retain the user with clever language. In addition, BigSpy monitors user responses for different copywriting. Before designing an ad copy, “Mantra FM” can learn competitors how to write a good ad copy.

3. Type of CTA case study:


Without the CTA button, the conversion cost per ad will increase by almost 2.5 times. Selecting the CTA button is better than not selecting it.
In the 1st ad, the use of “INSTALL_MOBILE_APP” help “Mantra FM” gets a higher conversion.

CTA analytics and optimization recommendations:

Facebook ads must be tested in the final round of CTA when performing A / B testing. This detail may help you save a lot of budgets. In addition, BigSpy can filter competitors’ CTA types of Facebook ads through filtering, which can be used as a reference for the “Mantra FM” test.

4. Ad schedule case study:

When doing Facebook ad marketing, “Mantra FM” top 3 ads schedules are: 264 days,236 days, and 86 days.

Ad scheduling analytics and optimization suggestions:

Your ads are not valuable 24 hours a day, 7 days a week.

Check your Facebook ad report, you will find that the “Mantra FM”‘s top 1 ad duration is 264 days. Every advertisement has a life cycle.
“Mantra FM” should put ads in the best time period, so that ads get the most value in a limited time.

Related “Mantra FM” ad case study report

If you want to check the best ad case study of other advertisers related to “Mantra FM”, you can click the name below to view the related report.

Finally, the above is the ad spy and case study for “Mantra FM”. The analytics and optimization of Facebook ads is a long-term accumulation process. In this report, the basic design of ads was learned through BigSpy. In real advertising marketing, marketers also need to have an in-depth analysis of products, grasp the audience’s psychology, learn about marketing, and make precise calculations of data.